Responsibilities

The Senior Social Insights Manager will conduct in-depth analyses of social media data to identify trends, sentiment, and consumer insights, designing projects and providing actionable recommendations to inform strategies and content creation. They will build cross-functional partnerships to understand business priorities and ensure effective use of social data, proactively identifying gaps and making strategic recommendations. Additionally, they will establish measurement frameworks, identify opportunities for optimization, and coordinate with external vendors to execute custom projects while creating educational materials for social managers.