Senior, Running/Training Brand Marketing Pacific at Nike

Melbourne, Victoria, Australia

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, Consumer GoodsIndustries

Requirements

Bachelor Degree in Marketing or similar, with minimum 2 years experience in a creative, brand or commercial environment
Authentic passion for and understanding of Running and/or Training, and a wider connection to sport
Demonstrable connection to youth culture, including understanding of Social Media behaviours and platforms
Strong communication and relationship-building skills, including with a variety of cross-functional internal teams and external agency partners
Positive, go-getting personality – ready to dive into projects with a team-first mentality
Strong project management skills and an understanding of marketing briefs, budgets, processes, reporting and timelines
Focused self-starter, ready to take direction, feedback and initiative on given tasks

Responsibilities

Contributing ideas and opportunities to continue to grow our position in Training and wider sport culture with youth
Input into strategic brand plans and leading the execution of events and activation moments
Organising the ordering, tracking and delivery of product requirements for key moments such as shoots, seeding and events
Leading the briefing of internal teams and external agency partners, and work with them to deliver reporting and campaign insights as required
Collaboration with our Paid Media, Digital Marketing and Retail Marketing teams on the coordination and roll-out of campaigns across marketing channels
Working with partners and communities within the Training and Running categories to understand their needs and service them effectively
Supporting the brand team across a diverse range of tasks to deliver successful execution of brand campaigns, with primary focus on Training and Running, and flexing to other sport priorities as needed (e.g., Global Football or Tennis)

Skills

Key technologies and capabilities for this role

Brand MarketingProject ManagementSocial MediaCampaign ExecutionMarketing BriefsBudgetsReportingCross-functional CollaborationYouth CultureRelationship Building

Questions & Answers

Common questions about this position

What experience is required for this Senior Brand Marketing role?

A Bachelor Degree in Marketing or similar with minimum 2 years experience in a creative, brand or commercial environment is required.

What key skills are needed for this position?

Candidates need strong project management skills, understanding of marketing briefs, budgets, processes, reporting and timelines, plus strong communication and relationship-building skills.

Who will I be working with in this role?

You will work in close collaboration with other Marketing teams (Retail, Digital, Media, Communications, Brand Creative) and a wider cross-functional group both locally and in APLA and Global teams, reporting into a Brand Director.

What is the work arrangement or location for this job?

This information is not specified in the job description.

What kind of personality or traits make a strong candidate?

Nike is looking for an enthusiastic, fresh marketing talent who is a focused self-starter, ready to take direction and initiative, with a positive, go-getting personality and team-first mentality.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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