Senior Reporting & Analytics Analyst at Farfetch

London, England, United Kingdom

Farfetch Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Luxury Fashion, E-commerce, AdvertisingIndustries

Requirements

  • Experience in a data or analytics role, preferably in an e-commerce or retail media environment with an understanding of online consumer behavior
  • Experience of audience targeting and segmentation technologies highly advantageous
  • Strong analytical and quantitative skills, with a data-driven mindset and experience using data and metrics to test theories, confirm assumptions, and measure success
  • Must have working knowledge of Excel, SQL and Python
  • Knowledge of R and Java script / Google Apps script highly advantageous
  • A flexible, approachable attitude with good problem solving skills

Responsibilities

  • Take responsibility for the delivery of Advertising Campaign reporting & analytics, from Report Setup, to QA & Troubleshooting, and ultimately ensuring that all Campaign Reports are successfully delivered on-time and to meet client expectations
  • With internal and external stakeholder feedback, identify opportunities for further reporting improvements and changes that could help our business grow or increase client satisfaction
  • Conduct ad-hoc analyses at the request of internal and external stakeholders to answer questions about the efficacy of our advertising campaigns and make recommendations for improvements or changes of strategy. These analyses may require the use of robust statistical and data methods
  • Help ensure Process Documentation is clear and up-to-date, making suggestions where these should be updated
  • Support the AdTech Principal in iterating and evolving our operational processes for maximum efficiency, effectiveness and scalability, flagging where resource is needed to do so. This may involve being the executional lead on growth areas including incrementality measurement & reporting, reporting automation and audience targeting technologies
  • Design and maintain both externally facing reporting and internal analytical dashboards and tools on the front end, as well as the back end data infrastructure that enables these services

Skills

Reporting
Analytics
Dashboards
Data Infrastructure
Salesforce
Monday.com
SQL
AdTech
ETL
Visualization

Farfetch

Online marketplace for luxury fashion items

About Farfetch

Farfetch operates as a global online marketplace for luxury fashion, linking high-end brands and boutique retailers with consumers. The platform allows users to browse and purchase a wide range of luxury items, ensuring that both brands and retailers can reach a worldwide audience. Farfetch's business model is centered around facilitating these transactions, earning revenue primarily through commissions on sales made through its site. Additionally, it offers services like digital marketing and logistics to help its partners enhance their online presence. A distinguishing feature of Farfetch is its acquisition of LUXCLUSIF, a luxury resale platform, which enables it to cater to the growing demand for pre-owned luxury goods. The company's goal is to provide a seamless shopping experience for luxury fashion enthusiasts while supporting brands and retailers in expanding their reach.

London, United KingdomHeadquarters
2007Year Founded
$682.9MTotal Funding
IPOCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Flexible Work Hours
Employee Pension Scheme

Risks

Increased competition from Mytheresa could impact Farfetch's market share.
Farfetch faces challenges in maintaining its presence in the Chinese market.
The sale to Coupang indicates potential financial instability for Farfetch.

Differentiation

Farfetch connects luxury brands and consumers through a unique online marketplace.
The platform offers modular, API-enabled technology for luxury fashion brands.
Farfetch provides commerce solutions, enhancing brands' online presence and sales.

Upsides

Virtual try-on technology is gaining popularity in luxury fashion.
Farfetch can capitalize on Yoox Net-A-Porter's exit from China.
Exclusive partnerships, like with Officina Bernardi, enhance Farfetch's offerings.

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