Senior Regional Marketing Manager, North America at Planet

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Aerospace, Geospatial Data, GovernmentIndustries

Requirements

6+ years of regional, field, events, and ABM marketing experience
Experience creating and executing a regional marketing strategy including launching and owning ABM programs
Experience planning and executing events at a range of budget levels and venues
Experience leveraging AI to scale marketing reach and efficiency

Responsibilities

Define the regional marketing strategy, prioritizing events and activities that influence pipeline and engagement with top accounts
Manage a balanced portfolio of regional marketing activities from concept to completion
Influence marketing pipeline metrics and other key performance indicators
Own and drive the marketing strategy and go-to-market plans for North American business (Civil Government and United States Government)
Manage one team member
Collaborate with key stakeholders including sales and marketing leadership, design agencies, partners, and customers to deliver high-quality experiences leading to awareness, pipeline, and revenue

Skills

Marketing Strategy

Go-to-Market Planning

Regional Marketing

Government Marketing

Pipeline Generation

Revenue Growth

Team Management

Stakeholder Collaboration

Sales Alignment

Planet

High-resolution satellite imagery subscription service

About Planet

Planet captures high-resolution satellite images of the Earth using a fleet of small satellites called Doves. These satellites provide near-daily, detailed imagery across eight different bands, allowing clients to monitor environmental changes, manage resources, plan urban developments, and respond to disasters. The company operates on a subscription-based model, giving clients access to a vast library of images and data analytics tools. This approach ensures consistent revenue as clients require ongoing updates. Planet differentiates itself by offering customized solutions and educational resources through Planet School, helping users effectively utilize their platform. The goal of Planet is to be a leader in the geospatial intelligence market, providing valuable insights through frequent and detailed Earth observation.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$617.1MTotal Funding

IPOCompany Stage

Data & Analytics, AerospaceIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Remote Work Options

Wellness Program

Mental Health Support

Home Office Stipend

Phone/Internet Stipend

Tuition Reimbursement

Equity

Commuter Benefits

Volunteering Paid Time Off

Parental Leave

Risks

Increased competition from companies like Antaris threatens market share.

Recent layoffs may impact operational efficiency and innovation.

Expansion of partnerships may stretch resources, reducing service quality.

Differentiation

Planet operates the largest fleet of Earth-imaging satellites globally.

Their subscription model ensures continuous revenue from diverse sectors.

Planet's AI-driven analytics enhance satellite imagery insights significantly.

Upsides

AI-driven analytics can expand into agriculture and urban planning sectors.

Partnerships with platforms like UP42 enhance data offerings and capabilities.

Smart city management using satellite data offers new revenue streams.

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