Senior Professional, NA Sportswear Communications at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Sports MarketingIndustries

Requirements

Bachelor’s degree in Public Relations, Journalism, Marketing, or related field; advanced degree preferred. Will accept any suitable combination of education, experience, and training
Minimum 4+ years in in-house brand communications, media relations, or PR agency, ideally within a global company
Deep understanding of sportswear, media landscape, and sports industry
Proven ability to craft and execute strategic communications plans with creativity and insight
Excellent relationship-building skills, with the ability to build and maintain relationships with key stakeholders
Exceptional English communication skills (written and verbal)
Ability to work independently and collaborate as part of a team
Passion for sports, athletes, and communities

Responsibilities

Support the development and execution of communications strategies that drive Nike’s Sportswear narrative in North America
Collaborate with the media strategy team to deliver breakthrough storytelling connecting with key audiences critical to the success of the Sportswear business
Support Nike brand and product communication plan and execution for the NA Sportswear business
Amplify the company narrative through powerful, breakthrough stories, concepts, platforms, and media that engage target audiences
Own communication projects from start to finish, including ideation, planning, implementation, budgeting, coordination, recap, and teardown—incorporating learnings into future experiences
Work closely with internal and external team members with diverse skills and perspectives to achieve common goals
Drive clarity and accountability, ensuring sharp priorities and clear, aligned plans that deliver results against compelling organizational goals
Obsess over product storytelling and demonstrate passion for sport and sport culture
Help lead, redefine, cultivate, and develop expressions of sport and style that challenge convention and permeate culture in new and inventive ways

Skills

Key technologies and capabilities for this role

CommunicationsMedia RelationsPRStrategic PlanningStorytellingBrand CommunicationsPublic RelationsJournalismMarketing

Questions & Answers

Common questions about this position

What experience is required for the Senior Professional, NA Sportswear Communications role?

A Bachelor’s degree in Public Relations, Journalism, Marketing, or related field is required (advanced degree preferred), along with a minimum of 4+ years in in-house brand communications, media relations, or PR agency, ideally within a global company.

What key skills are needed for this communications position at Nike?

Candidates need a deep understanding of sportswear, media landscape, and sports industry; proven ability to craft and execute strategic communications plans; excellent relationship-building skills; exceptional English communication skills; and the ability to work independently and collaboratively.

What is the company culture like for Nike's Communications team?

The team is curious, ambitious, creative, with diverse experience, openness to new ways of thinking, and thrives in a fast-paced environment.

Who will I be working with in this role?

You’ll work closely with all areas of the Global and North America Communications team, plus a highly matrixed and cross-functional group including Brand Marketing, Athlete business teams, Legal, and Sports Marketing.

What makes a strong candidate for this Nike communications job?

A passion for sports, athletes, and communities, combined with the required education, experience, and skills in strategic communications, media relations, and relationship-building, will position you strongly for authentic engagement with Nike's Sportswear narrative.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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