Senior Professional, Jordan Brand Management LATAM at Nike

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, Consumer GoodsIndustries

Requirements

5+ years of marketing, brand, or cultural strategy experience
Experience in brand marketing
Deep appreciation for cultural nuance and local insight from Latin America
Exceptional storytelling, presentation, and relationship management skills
Strong understanding of digital, influencer, and experiential marketing
English level: Fluent
Bachelor’s degree in Marketing, Communications, or a related field (preferred)
Thrives in diverse, nimble work environments
Ability to navigate complex cross-functional networks and lead through influence and collaboration
Cultural savvy and strategic thought leadership with deep knowledge of target consumer and influencers

Responsibilities

Development of local seasonal marketing strategies and plans for brand concepts, product collections, and key local moments
Execution of local seasonal brand programming and on ground activations serving local Athletes and Sport Communities
Collaborate across Global, Geo, and City teammates to build a comprehensive approach to serve local Athletes across Jordan Sports dimensions, Streetwear, and Energy Brand
Management of key local Jordan Brand Relationships across communities, partners, catalysts, and select Athletes
Ignite and lead the team’s Jordan Culture at local HQ
Drive the development and execution of the local Jordan Brand strategy, plans, and brand activations to bring in new consumers and audiences and reinforce the Brand connection with key consumers
Obsess over making brand, marketplace, and seasonal activations resonate with target consumers
Lead brand exploration across diverse subcultures, partnerships, and experiences in a locally relevant way to deepen consumer relationships
Grow and establish the brand in relevant subcultures, communities, and athletes through distinctive brand plans, programming, and moments

Skills

brand marketing

cultural strategy

storytelling

presentation skills

relationship management

digital marketing

influencer marketing

experiential marketing

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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