Senior Professional, Brand Comms, GC - Tennis, Sport Moments & Athletes at Nike

Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, CommunicationsIndustries

Requirements

6+ years in strategic communications, with expertise in China’s media landscape (social, digital, print, broadcast)
Bachelor's degree or above in journalism, PR, communications, business, advertising & marketing, or related field
Proven cultural acuity and ability to work across large, diverse teams at Global and Geo level
Strong relations with media, tastemakers, and cultural icons (preferred)
Deep passion for sport and a pulse on design, trends, art, and youth culture
Creative communications expert skilled in crafting audience-centric media strategies and compelling storytelling
Proactive problem-solver with communications instincts, collaborative spirit, and agility to navigate a dynamic global matrix

Responsibilities

Partner with Sport, Brand, and Sports marketing teams to develop and execute integrated, audience-first communication strategies
Establish new relationships and strengthen authentic connections with media and thought leaders to build Nike’s influence and shift perception
Push boundaries for breakthrough storytelling to humanize the brand, drive impact, and build strong local resonance through new channels, content creation, and partnerships
Work across Greater China and globally to drive energy and Nike’s narrative anchored on sport and athletes
Closely collaborate with core comms functions and teams across the enterprise to integrate efforts and support or drive impactful storytelling opportunities
Contribute to Geo media events when necessary
Support media training and staff Nike spokespeople (executives, designers, athletes, catalysts, collaborators, etc.) where relevant

Skills

Key technologies and capabilities for this role

strategic communicationsmedia strategystorytellingChina media landscapesocial mediadigital mediaprint mediabroadcast mediasports marketingPRjournalismcultural trendsathlete communicationscontent creation

Questions & Answers

Common questions about this position

What experience is required for this Senior Professional role at Nike?

Candidates need 6+ years in strategic communications with expertise in China’s media landscape including social, digital, print, and broadcast, plus a Bachelor's degree or above in journalism, PR, communications, business, advertising & marketing, or related field.

What teams will I work with in this Brand Communications role?

You'll work closely with communications peers at Global and Geo level across brand, corporate, business and employee communications, in partnership with Nike’s consumer X FOP, marketing, sports marketing teams, and key stakeholders across the enterprise, reporting to the Sr. Director of Brand Communications, GC.

What is the employment type for this position?

This is a full-time position.

What salary or compensation does this role offer?

This information is not specified in the job description.

What makes a strong candidate for this Nike Brand Comms role?

A strong candidate is a creative communications expert with proven cultural acuity, ability to work across large diverse teams at Global and Geo levels, strong relations with media, tastemakers and cultural icons, and deep passion for sport, design, trends, art, and youth culture.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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