Senior Product Marketing Manager - TAVR at Abbott

Plymouth, Minnesota, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Prior marketing experience within medical device or healthcare industry
Bachelor’s Degree with 4+ years related marketing or product management experience, specifically in TAVI/TAVR (MBA with 1+ years of related experience also considered)
Relevant downstream product marketing experience
Ability to travel 30% of the time
Able to understand technical and scientific information
Able to handle a fast-paced working environment
Substantial financial skills, market analysis and advanced (analytical skills implied)

Responsibilities

Lead downstream marketing efforts while maintaining US product expertise for TAVR products, including market sizes/trends/share, customer needs and targeting, product performance/benefits/weaknesses/positioning
Provide on-going field support and focus on growing market awareness for TAVR and related disease states, including launching new products
Work closely with the sales team and be responsible for aspects of US strategy implementation including digital strategy and channel execution
Maintain in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs
Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment
Manage field device demo needs, tracking sales & patient resource utilization, and working with communications manager to manage promotional collateral
Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones
Manage creative agencies to plan, develop, and execute new US materials
Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance
Drive to deliver Sales, Margin, and key performance metrics for TAVR products
Be responsive and able to directly address questions and requests of senior management

Skills

Product Marketing

TAVR

Market Analysis

Customer Targeting

Product Positioning

Market Trends

Field Support

Structural Heart

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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