Senior Product Marketing Manager, Strategic Positioning at EliseAI

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Healthcare, Housing, PropTech, HealthTechIndustries

Requirements

6+ years of experience in B2B technology product marketing as a hands-on individual contributor and manager

Responsibilities

Develop and execute comprehensive go-to-market plans that include product positioning, messaging, and launch strategies alongside Demand Generation and other key product and business functions to drive successful product introductions and growth
Conduct market research to understand customer needs, market trends, and competitive landscape, translating insights into actionable positioning
Help define the long-term positioning of EliseAI in the housing market, shaping how we differentiate across our full product suite
Closely track frequent feature releases and product upgrades, and own messaging and communications in a way that makes value clear and drives adoption at scale
Create clear and compelling product-level messaging that resonates with target audiences and reflects the latest market intelligence and competitive positioning across all products and features
Collaborate closely with product, engineering, sales, and customer success teams to align product strategies and ensure a cohesive approach to marketing products
Lead the development of marketing materials, including product collateral, sales tools, presentations, and case studies, to support product and feature launches and ongoing marketing efforts for all product updates and feature releases
Partner with Sales Enablement to equip the sales team with tools, training, and materials that enable them to effectively sell and promote products
Build and maintain relationships with key stakeholders to gather feedback and inform framing - staying close to the grassroots is imperative

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyProduct PositioningMessagingStrategic PositioningGTMBrand Positioning

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite position.

What salary or compensation does this role offer?

This information is not specified in the job description.

What are the key skills needed for this Senior Product Marketing Manager role?

Key skills include developing go-to-market strategies, conducting market research, crafting product messaging, and collaborating with product, engineering, sales, and customer success teams.

What is the company culture like at EliseAI?

This information is not specified in the job description.

What makes a strong candidate for this position?

Strong candidates will have experience shaping product positioning and messaging in AI or competitive markets, with the ability to collaborate across product, sales, and marketing teams to drive GTM strategies.

EliseAI

Conversational AI solutions for businesses

About EliseAI

EliseAI provides conversational artificial intelligence solutions tailored for businesses in the real estate and healthcare sectors. The platform automates customer interactions and operational workflows, integrating with existing systems like Property Management Systems and Customer Relationship Management systems. For real estate clients, EliseAI streamlines the leasing process with tools for automated tour scheduling and virtual tour management, allowing potential renters to receive responses and schedule appointments 24/7. In healthcare, EliseAI acts as an AI assistant to manage patient inquiries and appointment scheduling, enhancing efficiency in medical facilities. The company operates on a Software-as-a-Service model, charging subscription fees based on service levels and customization. EliseAI's goal is to improve operational efficiency and customer satisfaction by automating routine tasks and providing valuable insights through analytics.

New York City, New YorkHeadquarters

2017Year Founded

$138MTotal Funding

SERIES_DCompany Stage

Enterprise Software, AI & Machine Learning, Real Estate, HealthcareIndustries

201-500Employees

Benefits

Equity in the company in the form of stock options

Medical, Dental and Vision premiums covered at 100%

Fully paid parental leave

Commuter benefits

401k benefits

Monthly fitness stipend

Fun company social events through our Elise and the City program

Unlimited vacation and paid holidays

Risks

Increased competition from companies like Colleen AI and Funnel may erode market share.

Expansion into healthcare faces challenges due to regulatory requirements and integration issues.

Reliance on proprietary technology poses risks if competitors develop superior solutions.

Differentiation

EliseAI integrates seamlessly with PMS, CRM, and calendar applications for efficient communication.

The platform handles 50% of tour appointments, with 27% scheduled after business hours.

EliseAI supports multiple languages, enhancing its utility in diverse markets.

Upsides

EliseAI's Series D funding of $75M boosts its market expansion and product development.

The platform's AI-driven predictive analytics improve rental pricing and occupancy forecasting.

Growing demand for AI in telehealth services aligns with EliseAI's HealthAI expansion.

Land your dream remote job 3x faster with AI

Try Jobo Free