Senior Product Marketing Manager, Roundel - Go To Market at Target

Minneapolis, Minnesota, United States

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$92,000 – $166,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, MarketingIndustries

Requirements

Detailed understanding of retail media advertising solutions
Strong business acumen
Excellent written and verbal communication skills
Strategic thinking
Attention to detail
Ability to translate business goals and insights into actionable and measurable product marketing strategies
Ability to shape product marketing narratives to gain buy-in from marketing leaders, external and enterprise partners
Excellent stakeholder management capabilities
Good understanding of marketing, media products, and the digital industry

Responsibilities

Planning, executing, and leading product (solutions) marketing activities across Roundel
Leveraging understanding of retail media advertising solutions to amplify opportunities that advance strategic positioning and deliver on growth objectives
Working in close partnership with diverse stakeholder groups across Roundel and broader Target
Implementing product marketing strategies across various channels
Ensuring robust cross-functional alignment at each step of the way

Skills

Product Marketing

Go To Market

Market Research

Brand Strategy

Guest Insights

Marketing Strategy

Creative Development

Promotional Marketing

Analytics

Agency Management

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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