Senior Product Marketing Manager, Identity Verification & Authentication Experiences at ID.me

Mountain View, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Cybersecurity, Government, HealthcareIndustries

Requirements

Experience in product marketing, particularly in B2B2C roles at the intersection of enterprise positioning and consumer experience
Ability to move seamlessly between enterprise value and member empathy, backed by insights that drive adoption and engagement
Expertise in identity verification, authentication technologies (e.g., identity workflows, IAL2 verification flow, biometric experiences, face authentication, call center authentication)
Strong strategic thinking to define go-to-market strategy, positioning, and lifecycle marketing
Cross-functional partnership skills to align with product, compliance, and member experience teams
Location: Mountain View, CA (full-time in-office)

Responsibilities

Define the product marketing strategy for ID.me’s identity verification and authentication products, aligning with enterprise customer needs and member expectations
Develop differentiated positioning and messaging that articulate how ID.me combines compliance, security, and user experience to set the standard for digital identity verification
Translate market and member insights into narratives that influence product direction and go-to-market priorities
Lead go-to-market execution for new capabilities in identity products
Partner cross-functionally to ensure solutions meet compliance standards and member expectations for ease and confidence
Connect how ID.me’s verification technologies create value for enterprise customers and members, ensuring experiences reflect trust, accessibility, and security

Skills

Key technologies and capabilities for this role

Product MarketingIdentity VerificationAuthenticationDigital IdentityGo-to-Market StrategyBrand BuildingCustomer EngagementB2B MarketingFederal ComplianceNIST Standards

Questions & Answers

Common questions about this position

Is this role remote or in-office?

The role is full-time in-office in Mountain View, CA.

What is the salary range for this position?

This information is not specified in the job description.

What are the main responsibilities of this role?

The role involves leading the go-to-market strategy, positioning, and lifecycle marketing for ID.me’s core identity products including identity workflows, IAL2 verification flow, biometric experiences, face authentication, and next-generation call center authentication solutions.

What is the company culture like at ID.me?

This information is not specified in the job description.

What makes a strong candidate for this Senior Product Marketing Manager role?

A strong candidate will have expertise in product marketing for identity verification and authentication technologies, with the ability to connect product value to enterprise customers and members while emphasizing trust, accessibility, and security.

ID.me

Digital identity verification for secure access

About ID.me

ID.me provides a platform for digital identity verification, allowing individuals to prove and share their identity online. Users create a verified digital identity that can be used to access various services and discounts from partner companies. This process helps businesses ensure that only eligible individuals receive specific offers, which reduces fraud and enhances security. ID.me primarily serves military personnel, first responders, students, teachers, nurses, medical professionals, and government employees, making it particularly valuable in sectors like e-commerce, healthcare, government services, and education. Unlike its competitors, ID.me focuses on building trust between businesses and customers by offering a streamlined verification process that complies with regulatory requirements. The company's goal is to simplify identity verification while providing secure access to services and discounts.

McLean, VirginiaHeadquarters

2010Year Founded

$279.5MTotal Funding

SERIES_DCompany Stage

Government & Public Sector, Cybersecurity, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

401(k) Company Match

401(k) Retirement Plan

Parental Leave

Employee Assistance Program

Pet Insurance

Travel Assistance Program

Wellbeing and Childcare Discounts

Referral Bonus

Learning and Development Benefit

Risks

Increased competition from new digital identity startups threatens ID.me's market share.

Privacy concerns and regulatory scrutiny could impact ID.me's data handling practices.

Technical challenges in scaling video chat services may lead to customer dissatisfaction.

Differentiation

ID.me is the only provider offering video chat for identity verification.

The company serves diverse sectors, including government, retail, and healthcare.

ID.me's platform is NIST 800-63-3 IAL2/AAL2 conformant, ensuring high security standards.

Upsides

ID.me's valuation increased to $1.8 billion, showing strong investor confidence.

Partnerships with government agencies enhance ID.me's credibility and market reach.

The growing demand for digital identity verification boosts ID.me's market potential.

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