Senior Product Marketing Manager at Global Payments

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Payments, FinTechIndustries

Requirements

Bachelor's Degree in Marketing or equivalent field from an accredited university (relevant experience in lieu of degree may be considered)
Typically a minimum of 8 years of relevant experience; 5+ years of experience with B2B marketing of consumer-facing products, consumer financial services, or digital banking and payments services
At least 5 years of experience in a large (at least 5,000 employees) matrixed organization and a start-up organization
Preferred Qualifications
Master's Degree
Typically 8+ years of experience successfully launching and growing products within an eCommerce, FinTech or Paytech business
Demonstrated track record of creating compelling value proposition/narrative
Advanced quantitative and analytical skills with expertise in developing pricing and offers
Business, Marketing, Technology or equivalent field from an accredited university or MBA
Licensing and/or Certification - Pragmatic Marketing Certification
Desired Skills and Capabilities
Broad expertise or unique knowledge; uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways
Ownership

Responsibilities

Develops and implements the strategy for marketing of assigned products/product line; ensures alignment with overall product marketing strategy and commercialization framework
Manages all product marketing efforts to develop product messaging and positioning
Builds messaging, tools and supporting programs that drive client adoption of company products
Manages execution of go-to-market, positioning and communications strategies for company products and services
Collaborates with corporate marketing, sales and product leadership to maximize the impact of product deliveries and increase speed to revenue
Product positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry; effectively communicate the value of the product targeted for specific audiences
Product Launches - orchestrate and lead product launches from crafting messaging, content and initiatives to tracking progress and measuring success
Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement
Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers
Sales enablement - create sales enablement materials including sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits; support the buyer's journey for inside and channel sales teams
Marketing campaigns - work with revenue and partner marketing teams to support campaign initiatives attracting new customers as well as cross selling to existing customers
Be the voice of the customer - enable internal teams by being the internal voice of the customer

Skills

Key technologies and capabilities for this role

Product MarketingProduct PositioningMessagingGo-to-Market StrategyProduct LaunchesCross-Sell StrategyMarket ResearchCompetitive AnalysisContent CreationCustomer Engagement

Questions & Answers

Common questions about this position

What is the minimum experience required for this Senior Product Marketing Manager role?

Typically a minimum of 8 years of experience is required, with at least 5+ years in a relevant field.

What education is required for this position?

A Bachelor's Degree is required, preferably in Marketing or an equivalent field from an accredited university; relevant experience in lieu of a degree may be considered.

What are the key responsibilities of this role?

The role involves developing product positioning and messaging, leading product launches, creating go-to-market strategies, sales enablement materials, and acting as the voice of the customer.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.