SentiLink

Senior Product Marketing Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Identity Verification, Financial ServicesIndustries

Senior Product Marketing Manager

Location Type: Remote Employment Type: Full-Time


About Us

SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transact confidently with one another. By building the future of identity verification in the United States and reinventing the currently clunky, ineffective, and expensive process, we believe strongly that the future will be 10x better.

We’ve had tremendous traction and are growing extremely quickly. Already our real-time APIs have helped verify hundreds of millions of identities, beginning with financial services. In 2021, we raised a $70M Series B round, led by Craft Ventures to rapidly scale our best-in-class products. We’ve earned coverage and awards from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have been named to the Forbes Fintech 50 list consecutively since 2023. Last but not least, we’ve even been a part of history -- we were the first company to go live with the eCBSV and testified before the United States House of Representatives.


Role Overview

As a Senior Product Marketing Manager, you will be responsible for defining and communicating the value of SentiLink’s market-leading product offerings to new and existing partners. You will work closely with Product Management, Analytics, Marketing, and Sales to ensure our communication with partners is clear, compelling, and consistent.

This role is an opportunity for a creative, analytical, and collaborative Product Marketing Manager to build a category-defining function! This is a remote, US-based role.


Responsibilities

  • Deeply understand SentiLink solutions and partners and become a key spokesperson on our value.
  • Perform market research, competitive, and opportunity analysis.
  • Create and evolve the differentiated messaging for SentiLink’s products and brand.
  • Produce clear, compelling collateral that helps our partners make the most of our products, and empowers Sales and Partner Success teams to communicate value and capabilities to partners.
  • Create marketing materials like case studies, website and blog content, white papers, and more.
  • Use data and narrative to help establish SentiLink as the market leader in identity verification.

Requirements

  • 4+ years of product marketing or go-to-market experience at a successful enterprise (B2B) SaaS company.
  • Excellent written and verbal communication skills with an ability to deliver complex information in a clear and concise manner.
  • Analytical and metric-driven mindset.
  • A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content.
  • A plus: Experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry.
  • A plus: Some ability to analyze data (SQL, Excel, and/or basic scripting).

Salary & Perks

Salary Range: $160,000 - $210,000/year + equity + benefits

Perks:

  • Employer-paid group health insurance for you and your dependents.
  • 401(k) plan with employer match (or equivalent for non-US-based roles).
  • Flexible paid time off.
  • Regular company-wide in-person events.
  • Home office stipend, and more!

Corporate Values

  • Follow Through
  • Deep Understanding
  • Whatever It Takes
  • Do Something Smart

Skills

Product Marketing
Market Research
Competitive Analysis
Messaging
Collateral Creation
Sales Enablement
Partner Success

SentiLink

Machine learning solutions for identity fraud detection

About SentiLink

SentiLink provides solutions to help financial institutions prevent identity fraud. Their main product uses machine learning models to detect fraudulent activities during the application process. By analyzing data and reviewing cases with a team of risk analysts, SentiLink offers insights that help clients make informed decisions about approving customers. What sets SentiLink apart from competitors is their ability to adapt their products to various types of fraud and customize them to meet the specific needs of each client. The goal of SentiLink is to enable financial institutions to minimize fraud losses while maintaining a positive customer experience.

San Francisco, CaliforniaHeadquarters
2017Year Founded
$81.7MTotal Funding
SERIES_BCompany Stage
Fintech, AI & Machine Learning, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Home Office Stipend

Risks

Sophisticated fraud techniques may outpace SentiLink's current detection capabilities.
Dependence on high-quality data could impact fraud detection effectiveness if data quality declines.
Intense competition in the fintech sector may threaten SentiLink's market position.

Differentiation

SentiLink specializes in detecting synthetic identities using proprietary machine learning models.
The company offers customizable solutions that integrate seamlessly with clients' existing systems.
SentiLink's Facets tool provides feature-specific intelligence to enhance fraud detection accuracy.

Upsides

Growing demand for synthetic identity fraud detection boosts SentiLink's market potential.
Partnerships with Scienaptic AI and Persona enhance SentiLink's fraud detection capabilities.
API-based solutions allow SentiLink to offer seamless integration and customization.

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