Senior Product Marketing Manager at BetterUp

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, HR TechIndustries

Requirements

Deep expertise in selling and positioning B2B SaaS HR tech or science-backed digital platforms
Built PMM messaging and campaigns targeting very large enterprise C-level buyers
Natural passion and curiosity for AI disruption and the human transformation category
Positive growth builder mindset, comfortable pivoting quickly and highly self-motivated
Outstanding written and verbal communication skills

Responsibilities

Build and lead the GTM strategy for your product and solution areas - focusing on positioning and messaging, pricing and packaging, thought leadership, competitive intelligence and field enablement
Develop detailed buyer and influencer personas for your product and solution areas
Shape how your products and solutions fit into the broader BetterUp multi-product platform narrative
Own storytelling, messaging, positioning, naming, competitive intelligence and value proposition development for the individual product and solution offerings
Develop and execute on launch plans for new solution offerings both internally (via customer-facing roles like Sales and Customer Success) and externally (with customers, partners and influencers)
Support sales teams with regular product training, demos, playbooks, solution presentations and audience knowledge with supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content
Monitor and own business metrics in regard to revenue, pipeline, win rate and usage metrics for your product and solution areas
Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace
Regularly update PMM assets based on rapidly evolving competitive intelligence, customer feedback and changing market dynamics for your product and solution areas
Partner with product management to help inform product strategy with the customer at the center to drive the next generation of our products
Drive efforts with product management to define an overall product roadmap that will drive the long term growth of the organization and translate the product vision into an external facing innovation story to inspire customers
Partner with Growth & demand-generation teams on content and messaging for campaigns and pipeline-acceleration activities

Skills

GTM Strategy

Product Positioning

Messaging

Buyer Personas

Value Proposition

Seller Enablement

Product Launches

Competitive Intelligence

Pricing Strategy

Packaging

Thought Leadership

Field Enablement

BetterUp

Digital coaching for leadership and employee development

About BetterUp

BetterUp provides professional coaching and personal development services primarily for businesses. Its main product is a digital platform that connects employees, managers, and executives with expert coaches. These coaches help individuals enhance their leadership skills, manage stress, and develop resilience and self-compassion. The platform uses insights and analytics to customize coaching programs to meet the specific needs of each organization, ensuring measurable improvements in employee performance and well-being. Unlike many competitors, BetterUp focuses on a subscription model, allowing companies to provide ongoing access to coaching resources for their employees. The goal of BetterUp is to significantly improve individual and team performance, resilience, and overall employee experience across various industries.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$563.2MTotal Funding

SERIES_ECompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision benefits

Flexible Time Off

Paid parental leave

Unlimited coaching

Wellness programs

Education & learning stipend

Volunteer days

Risks

Shift to in-office work increases burnout, potentially affecting BetterUp's client satisfaction.

High valuation post-pandemic may challenge BetterUp in maintaining growth and investor expectations.

Departure of key personnel like Katie Coupe could disrupt internal operations and talent management.

Differentiation

BetterUp is the inventor of virtual coaching, leading the mental health startup sector.

It offers the largest network of over 3,000 coaches in 46 languages worldwide.

BetterUp integrates AI technology to tailor coaching programs to individual and organizational needs.

Upsides

Growing demand for virtual coaching as hybrid work models become more prevalent.

Increased interest in workplace mental health solutions boosts BetterUp's market potential.

AI-driven analytics enhance personalized coaching, improving employee performance and well-being.

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