[Remote] Senior Product Marketing Manager at Virta Health

Remote

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$144,900 – $175,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, HealthtechIndustries

Requirements

8+ years of experience in product marketing preferably in healthcare, B2B SaaS, or Enterprise B2B2C markets
Management consulting background welcome
Proven expertise in go-to-market strategies, product positioning, and messaging
Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions
Excellent storytelling and communication skills with a strategic mindset focused on long-term growth
Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics
Experience supporting sales enablement and creating effective go-to-market collateral

Responsibilities

Sales Enablement: Lead training and enablement for commercial teams including sales, client success, and marketing including live enablement and ongoing knowledge management programs
Messaging & Positioning: Develop product positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. Translate this messaging into sales presentations, talking points, objection handling, and enablement materials
Lead GTM Initiatives: Including pricing, packaging, and performance guarantee updates and further our savings and ROI story in the market
Product GTM: Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout
Revenue Enablement: Partner closely with commercial teams and lead key growth initiatives driving customer acquisition, engagement, and retention
Subject Matter Expertise: Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results

Skills

Product Marketing

Go-to-Market

Sales Enablement

Messaging

Positioning

B2B Marketing

Market Research

Competitive Analysis

Storytelling

Cross-Functional Collaboration

Virta Health

Reverses type 2 diabetes through personalized care

About Virta Health

Virta Health focuses on reversing type 2 diabetes through a combination of personalized nutrition, continuous remote care, and behavioral science. Their treatment is designed for individuals diagnosed with type 2 diabetes, healthcare providers, and enterprise partners like employers and health plans. Unlike many competitors, Virta Health operates on a performance-based model, meaning they only receive payment if they achieve successful outcomes for their patients. This aligns their financial incentives with patient health improvements. The company's goal is to reverse type 2 diabetes in 100 million people, making their approach not just about managing diabetes but actively working towards its reversal.

Denver, ColoradoHeadquarters

2014Year Founded

$362.8MTotal Funding

SERIES_ECompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Remote-first work environment

Flexible work hours & time off policy

Health insurance

Paid parental leave

Free Virta treatment & family discount

Internet, home office, learning & development stipends

Employee resource groups

401K & ROTH contribution

Risks

Increased competition in diabetes reversal could threaten Virta's market share.

Rising popularity of GLP-1 medications may divert clients from Virta's approach.

Regulatory changes in GLP-1 prescriptions could impact Virta's business model.

Differentiation

Virta Health offers a medication-free approach to reversing type 2 diabetes.

Their performance-based model aligns financial incentives with patient outcomes.

Virta's continuous remote care platform provides personalized nutrition and behavioral support.

Upsides

Virta Health has achieved over $100M in annualized revenue with sustainable weight loss solutions.

Partnerships with major payers like U-Haul enhance Virta's market reach and credibility.

Growing skepticism about GLP-1 medications boosts demand for Virta's alternative treatments.

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