Senior Product Marketer at Q2

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, Digital BankingIndustries

Requirements

Experienced Senior Product Marketer with deep understanding of B2B SaaS, financial services, and fintech ecosystem-driven innovation
Ability to translate complex technology partnerships into compelling market narratives
Strategic mindset to drive launch strategies and enable internal/external teams

Responsibilities

Develop a holistic understanding of the Innovation Studio portfolio, Q2’s fintech partner ecosystem, and alignment to financial institution needs and market opportunities
Partner with Line-of-Business Product Marketers, Product Management, Strategic Partnerships, and Engineering teams to shape ecosystem strategy by validating concepts, defining joint value propositions, and ensuring alignment between partner capabilities and customer demand
Define annual product marketing priorities for Innovation Studio and ecosystem solutions, informed by market trends, customer insights, and Q2 business objectives
Build adaptable go-to-market frameworks, including launch plans, value messaging, and partner positioning, that support both Q2-built and partner-integrated solutions
Own the overarching narrative for Q2 Innovation Studio, focusing on how it empowers FIs to innovate faster through open APIs, SDKs, and partner collaboration
Develop clear, outcome-based value propositions that connect ecosystem capabilities to FI challenges such as new account opening, fraud prevention, SMB enablement, and payments innovation
Craft messaging frameworks that differentiate Q2’s ecosystem approach from competitors and communicate the combined value of Q2 and partner offerings
Maintain a deep understanding of the competitive and regulatory landscape to refine messaging and uncover new positioning opportunities
Lead ecosystem-related product and partner launches across digital, event, PR, and content channels, ensuring clarity of story and consistency across audiences
Collaborate with demand generation and campaign teams to translate Innovation Studio strategies into effective programs that drive engagement, pipeline, and adoption
Partner with corporate communications and thought leadership teams to amplify Q2’s ecosystem innovation story across owned and earned media
Track and report on go-to-market performance

Skills

Product Marketing

Go-To-Market Strategy

B2B SaaS

Financial Services

Fintech

Ecosystem Partnerships

Digital Transformation

Launch Strategies

Storytelling

Market Narratives

Q2

Digital banking solutions for financial institutions

About Q2

Q2 provides digital banking solutions tailored for regional and community financial institutions, alternative finance and leasing companies, and other financial technology firms. Their products include a range of digital banking services, banking as a service, and lending and leasing options that allow users to conduct transactions and interact with their financial institutions from any device, at any time. What sets Q2 apart from its competitors is its focus on empowering community banks and credit unions, helping them enhance their digital presence and improve user engagement. The company's goal is to strengthen diverse communities by supporting the financial institutions that serve them, enabling these institutions to grow and adapt beyond traditional limits.

Austin, TexasHeadquarters

2004Year Founded

$40.1MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Professional Development Budget

Risks

Increased competition from fintechs could erode Q2's market share.

Rapid technological changes may outpace Q2's innovation capabilities.

Economic downturns could reduce financial institutions' spending on digital transformation.

Differentiation

Q2 offers a comprehensive suite of digital banking solutions for financial institutions.

Q2's Partner Accelerator Program enables rapid deployment of fintech integrations.

Q2 Engage focuses on personalized consumer banking experiences to enhance user engagement.

Upsides

Q2 powers 60% of Forbes' America's Best Banks, showcasing its solution effectiveness.

Integration with AI platforms like Personetics enhances personalized customer engagement.

Q2's platform helps financial institutions grow deposits without relying on interest rates.

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