Product Manager - Growth
TailscaleSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Online Education, Higher EducationIndustries
Requirements
- 5+ years of experience in product management, ideally in B2C ecommerce or subscriptions-monetized consumer business
- Demonstrable experience driving revenue and engagement through product-led strategies and tactics
- Experience building and owning a product roadmap
- Structured and data-driven thinking with a strong bias to action
- Excellent communication and cross-functional leadership skills
- Strong empathy and intuition for our learners and customers
- Experience with agile software development
- Desire to improve access to education around the world
- Strong understanding of technical concepts
- Hybrid position requiring 2-3 days per week at our office in Arlington, VA
Responsibilities
- Define strategy, target outcomes, and product priorities informed by customer and business needs
- Create comprehensive roadmaps in support of delivering critical outcomes and regularly measure and communicate impact; adjusting course as needed
- Interact directly with learners, educators, other product managers, and organizational stakeholders to understand emerging product needs and capture these in the form of product memos, demos, and executive presentations
- Define the engineering backlog, technical requirements, and product features and lead a cross functional team of engineering, data science, UX, and others to design solutions and deliver results
- Represent your team and work with edX leadership, the company, and external stakeholders
- Grow edX consumer revenue through product-led acquisition, engagement, and retention tactics across the full customer lifecycle
- Support on-site go-to-market efforts, and contribute to overall strategies for the enhancement and optimization of our commerce offerings
- Lead efforts to develop usage, value, and retention strategies, helping learners achieve their desired educational outcomes through edX
- Develop and drive an ambitious and innovative roadmap to bring value-added features and offerings into the product to increase learner value, improve customer LTV, and build a moat against competitor offerings
- Regularly engage with learners, business stakeholders, and engineering teams to identify, synthesize, and clearly communicate product requirements that create an outstanding experience and achieve desired outcomes for our learners and our university partners
Skills
Product Management
Growth Strategies
Revenue Growth
Product Roadmaps
Customer Lifecycle
Acquisition
Engagement
Retention
Go-to-Market
Commerce Optimization
LTV
Stakeholder Management
Engineering Collaboration
2U
Provides online education solutions for universities
About 2U
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.
Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days
Risks
Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.
Differentiation
2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.
Upsides
Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.
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