Roofr

Senior Product Manager, CRM

Canada

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, SaaS, Construction Technology, RoofingIndustries

Senior Product Manager

Position Overview

At Roofr, we are obsessed with our customers and are dedicated to building innovative and intuitive products that address their needs. Our CRM platform connects essential sales tools, payments, material ordering, and more into a seamless, powerful system. We are a successful, fast-growing startup with a clear roadmap, offering significant growth opportunities, equity, and the chance to make a real impact.

As a Senior Product Manager, you will report to the Group Product Manager and play a crucial role in establishing Roofr as the most trusted roofing platform in the industry.

What You'll Get to Do:

  • Manage the full product life cycle from discovery to delivery, with a strong emphasis on customer research, user testing, defining acceptance criteria, acceptance testing, and analytics.
  • Define and analyze key performance metrics.
  • Engage regularly with customers to understand their specific needs and build products that can transform their businesses.
  • Collaborate within a dedicated product development team (Product Manager, Product Design Partner, Software Engineers) to build exceptional software.
  • Enhance the efficiency and velocity of product delivery by maintaining a clear product runway for the engineering team.

What You'll Bring to the Role:

  • 5+ years of experience as a software product manager, preferably in a high-velocity, B2B SaaS environment.
  • Demonstrated ability to break down complex problems into smaller, testable hypotheses.
  • Strong intuition for product design and user experience.
  • Significant experience and expertise in customer research, user testing, and product analytics.

Who You Are:

  • Experienced in building, implementing, or managing CRMs.
  • A clear communicator capable of simplifying complex concepts.
  • Curious and skeptical, always seeking deeper understanding.
  • Adept at leveraging AI tools to enhance product development efforts.
  • A critical thinker who challenges the status quo.
  • Passionate about delivering a world-class user experience.
  • Detail-oriented.

Bonus Points:

  • Experience with SQL, Segment, Amplitude, and creating/maintaining event-tracking schemas.
  • Experience in vertical SaaS for field service industries (e.g., roofing, construction, home services).

What We Offer:

When you join Roofr, you're making a career move. We support you in doing impactful work with the following benefits:

Vacation/Paid Time Off:

  • Mandatory PTO during the first week of employment.
  • One Friday off per month ("laundry days").
  • Company-wide paid shutdown between Christmas and New Years.
  • Flexible time off.

Benefits:

  • 80% employer-paid benefits.
  • RRSP/401k match.
  • Generous Parental Leave policy.

Perks:

  • Two company retreats per year and team-building activities.
  • Ample learning and development opportunities.
  • Home office setup stipend.
  • Internet and phone allowance.
  • Remote-first culture.
  • Weekly Friday paydays.

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion.

Skills

Product Lifecycle Management
Customer Research
User Testing
Acceptance Criteria
Analytics
Key Performance Metrics
Agile Methodologies
Product Roadmapping
SaaS Products
CRM

Roofr

Sales platform for roofing contractors

About Roofr

Roofr provides a sales platform designed specifically for roofing contractors, helping them improve their sales processes and streamline operations. The platform offers several key products, including roof measurement reports that deliver accurate data within 24 hours, estimation tools that allow users to create quotes quickly, and professional proposal generation that enables roofers to share visually appealing proposals with clients easily. Roofr also includes a roofing calculator for lead generation and offers a variety of resources such as blogs and tutorials to support its users. Unlike competitors, Roofr focuses exclusively on the roofing industry, providing tailored solutions that save time and enhance professionalism. The company's goal is to simplify the sales process for roofers, making it faster and more efficient.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$42.6MTotal Funding
SERIES_ACompany Stage
Industrial & Manufacturing, Enterprise SoftwareIndustries
51-200Employees

Benefits

Medical, dental & vision insurance
Remote first with support for autonomous work
1 Friday off per month
Company wide paid shutdown between Christmas and New Years
Flexible and unlimited time off
12 annual holidays
Learning & development opportunities
Monthly co-working space reimbursement
Home office setup & reimbursement
2 retreats per year and great team building activities

Risks

Increased competition from platforms like HOVER and EagleView offering similar services.
Over-reliance on satellite imagery may lead to inaccuracies in cloudy regions.
Rapid expansion may challenge service quality and customer support.

Differentiation

Roofr uses satellite imagery for instant roofing estimates, enhancing speed and accuracy.
Roofr's platform offers professional proposals with client signature capture, streamlining approvals.
Roofr provides a comprehensive sales platform tailored specifically for roofing contractors.

Upsides

Roofr raised $23.5M in Series A+ funding, boosting growth and development.
Partnership with CertainTeed enhances Roofr's market reach and contractor support.
Integration with CompanyCam improves project management and digital sales solutions.

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