Senior Product Manager - Advertising solutions at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, Technology, AdvertisingIndustries

Requirements

Proven experience of 5+ years as a Product Manager, with 3+ years in Adtech
Familiar with Bidder, DSP, SSP, ad exchanges, MMPs and ad servers
Great communicator and a team player, who likes to drive results together
A problem-solver by nature – inventive thinker that will provide insightful, innovative solutions to any problem
Good tech culture and technical knowledge (familiar with APIs, frontend and backend components) for someone who doesn’t code
Fluent in English, French is a plus
Interest in gaming

Responsibilities

Drive and own product vision and roadmap, guide feature prioritization and scope, in concert with cross functional teams
Develop iteratively, working with growth and tech teams (Developers, Product Managers and Data Analysts) to ideate, measure impact, and learn from previous releases to inform the roadmap
Dig in the technical aspect together with your tech team to understand tradeoffs and make informed design decisions
Daily involvement in project development and product delivery (you will be both the product owner and the product manager)
Analyze and interpret ad solutions performance data to identify trends, opportunities, and areas for improvement
Establish and maintain relationships with key external partners, including MMPs, ad exchanges, and mediation platforms
Grow our mobile gaming vertical from the end-to-end strategy to the development and execution, collaborating closely with cross-functional teams to ensure we meet our business goals

Skills

Product Management

Roadmap Planning

Feature Prioritization

Cross-Functional Collaboration

Advertising Solutions

Mobile Gaming

Growth Strategy

B2B Platforms

ML Algorithms

Product Vision

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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