BetterSleep

Senior Product Manager

New York, New York, United States

BetterSleep Logo
$150,000 – $180,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Wellness, Mobile Apps, Consumer SoftwareIndustries

Requirements

The ideal candidate should possess experience building successful consumer (B2C) products, a passion for sleep and wellness, strong analytical and data-driven skills, and the ability to define and prioritize product roadmaps.

Responsibilities

As a Senior Product Manager, you will lead and define roadmaps and projects to drive key performance indicators and revenue generation, initiate and prioritize product ideas, gather requirements, and create specifications for product changes. You will analyze product impact, participate in strategic direction, leverage the BetterSleep community for user acquisition, determine KPIs, develop cross-functional partnerships, and collaborate with various teams to maximize impact and efficiency, ultimately working with data and software engineering teams to improve the product experience.

Skills

Consumer Product Development
Data-Driven Decision Making
Product Roadmap Planning
Growth Strategies
Community Engagement
Analytical Skills
Creativity
Innovation

BetterSleep

Sleep improvement app with personalized features

About BetterSleep

BetterSleep provides a sleep improvement app aimed at enhancing users' sleep quality and overall wellbeing. The app includes features such as soothing sounds, sleep meditations, bedtime stories, and breathing exercises, all tailored to create a personalized sleep experience. Users can access basic features for free, while premium content is available through a subscription model. This approach allows BetterSleep to generate revenue while offering a wide range of resources for individuals looking to improve their sleep patterns and manage stress and anxiety. The app has received positive feedback, with many users reporting reduced stress and waking up feeling well-rested. BetterSleep distinguishes itself from competitors by focusing on technology-driven solutions that are accessible and effective, addressing the increasing demand for mental health and wellness tools.

Key Metrics

Montreal, CanadaHeadquarters
2009Year Founded
M_AND_ACompany Stage
Consumer Software, HealthcareIndustries
51-200Employees

Risks

Increased competition from established apps like Calm and Headspace.
Potential user backlash over data privacy concerns.
Free content on platforms like YouTube may reduce subscription value.

Differentiation

BetterSleep offers a comprehensive suite of sleep improvement features.
The app uses a freemium model to attract and retain users.
BetterSleep has a strong track record with over 55 million downloads.

Upsides

AI-driven sleep pattern analysis enhances personalized user recommendations.
Biofeedback technology integration allows for tailored sleep environment adjustments.
Collaborations with mental health professionals ensure evidence-based content.

Land your dream remote job 3x faster with AI