BetterSleep

Senior Product Manager

New York, New York, United States

$150,000 – $180,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Wellness, Mobile Apps, Consumer SoftwareIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-time
  • Salary: $150,000 - $180,000

The Opportunity: BetterSleep is the creator of an app that has helped over 65 million people globally sleep and feel better. The app features a sleep tracker, relaxing sounds, guided meditations, and sleep stories, available in over 6 languages. The company's mission is to help people improve their lives through better sleep.

BetterSleep is dedicated to advancing sleep technology by combining great content, cutting-edge technology, and data-driven product development for continuous learning and improvement. They foster a culture of questioning the status quo and seeking innovative solutions. The team is agile and nimble, offering significant impact and autonomy from day one. The company invests in employee well-being and professional development, recognizing the link between business and individual growth. Employees can expect to move fast, remain flexible, and be challenged daily.

What are we looking for? BetterSleep is seeking a Senior Product Manager with a proven track record and enthusiasm for building successful consumer (B2C) products. This role will spearhead growth loops, social features, and community product initiatives, including roadmap development and end-to-end implementation. The goal is to deliver a top-performing product through data, creativity, intuition, and innovative thinking. This is an exciting opportunity for someone looking to make a meaningful impact.

Requirements

  • Experience building successful consumer (B2C) products.
  • Passion for sleep and wellness.
  • Strong analytical and data-driven skills.
  • Ability to define and prioritize product roadmaps.

Responsibilities

  • Lead and define roadmaps and projects to improve key performance indicators (KPIs) that drive revenue generation.
  • Initiate, evaluate, and prioritize ideas, gather requirements, and create specifications for product changes to maximize impact and benefit.
  • Analyze and quantify the impact of all product changes, drawing conclusions and planning next steps based on data.
  • Participate in setting the strategy and long-term direction for the organization, both within and beyond the product domain.
  • Leverage the BetterSleep community of millions of active users to enhance the product experience, drive installs, and improve conversion rates.
  • Determine KPIs in collaboration with the Product team and assess performance based on data.
  • Develop strong cross-functional partnerships, processes, and workflows with departments such as Marketing, Product, and Data to align the overall content strategy.
  • Effectively collaborate with internal stakeholders for client acquisition efforts, including User Acquisition, Creative, Customer Success, and Legal teams.
  • Work effectively with data and software engineering teams to maximize impact.
  • Collaborate with development and design teams before, during, and after each sprint to optimize resource efficiency and utilization.

Skills

Consumer Product Development
Data-Driven Decision Making
Product Roadmap Planning
Growth Strategies
Community Engagement
Analytical Skills
Creativity
Innovation

BetterSleep

Sleep improvement app with personalized features

About BetterSleep

BetterSleep provides a sleep improvement app aimed at enhancing users' sleep quality and overall wellbeing. The app includes features such as soothing sounds, sleep meditations, bedtime stories, and breathing exercises, all tailored to create a personalized sleep experience. Users can access basic features for free, while premium content is available through a subscription model. This approach allows BetterSleep to generate revenue while offering a wide range of resources for individuals looking to improve their sleep patterns and manage stress and anxiety. The app has received positive feedback, with many users reporting reduced stress and waking up feeling well-rested. BetterSleep distinguishes itself from competitors by focusing on technology-driven solutions that are accessible and effective, addressing the increasing demand for mental health and wellness tools.

Montreal, CanadaHeadquarters
2009Year Founded
M_AND_ACompany Stage
Consumer Software, HealthcareIndustries
51-200Employees

Risks

Increased competition from established apps like Calm and Headspace.
Potential user backlash over data privacy concerns.
Free content on platforms like YouTube may reduce subscription value.

Differentiation

BetterSleep offers a comprehensive suite of sleep improvement features.
The app uses a freemium model to attract and retain users.
BetterSleep has a strong track record with over 55 million downloads.

Upsides

AI-driven sleep pattern analysis enhances personalized user recommendations.
Biofeedback technology integration allows for tailored sleep environment adjustments.
Collaborations with mental health professionals ensure evidence-based content.

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