Senior Product Designer II at The Farmer's Dog

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Food, Pet Care, Direct-to-Consumer, E-commerceIndustries

Requirements

Experience owning vision, strategy, and execution of products focused on customer acquisition and conversion
Expertise in creating seamless, personalized, high-converting digital experiences
Ability to partner closely with cross-functional teams (Growth Marketing, Engineering, Data, CX)
Skills in identifying opportunities, testing hypotheses, and launching high-impact programs
Capability to define and evolve cohesive acquisition journeys
Alignment with company values: One Team (cross-functional problem-solving), skeptical about everything and precious about nothing (open to ideas, customer input, quick to pivot), customer journey focus (holistic strategy for success and retention), execute for impact (data-driven, not benchmark-focused), focused and work without assumption

Responsibilities

Own the vision, strategy, and execution of products helping potential customers discover, understand, and become customers
Create seamless, personalized, high-converting experiences across digital touchpoints to build clarity, confidence, and joy
Partner with Growth Marketing, Engineering, Data, and CX to identify opportunities, test hypotheses, and launch programs improving conversion rates and driving sustainable growth
Define and evolve a cohesive acquisition journey that drives measurable business growth while reinforcing mission and brand
Orient around customer problems holistically with cross-functional teams
Proactively source input, talk to customers/leads regularly, and change course based on insights
Consider full customer journey in decisions to drive long-term retention and success
Execute for impact, prioritizing measurable outcomes over best practices or benchmarks
Work focused without assumptions to solve problems effectively

Skills

Key technologies and capabilities for this role

Product DesignUX DesignGrowth StrategyCustomer ResearchPrototypingA/B TestingConversion OptimizationDigital DesignUser ExperienceCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the salary range for the Senior Product Designer II position?

This information is not specified in the job description.

Is this Senior Product Designer II role remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Senior Product Designer II role?

The role requires skills in vision and strategy ownership for products, creating seamless personalized high-converting digital experiences, partnering with cross-functional teams like Growth Marketing Engineering Data and CX, and high-impact leadership at the intersection of growth strategy customer behavior and digital product design.

What is the company culture like at The Farmer's Dog?

The company emphasizes a 'One Team' approach where departments don't matter, aligning around customer problems holistically with the right expertise. They are skeptical about everything and precious about nothing, welcoming ideas from anywhere, proactively sourcing input, talking to customers regularly, and quick to change course.

What makes a strong candidate for the Senior Product Designer II role?

Strong candidates will have experience owning product vision strategy and execution, designing high-converting digital experiences for customer acquisition, and collaborating cross-functionally to drive growth while being adaptable skeptical and customer-focused.

The Farmer's Dog

Fresh, human-grade dog food delivery service

About The Farmer's Dog

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based model allows customers to receive regular deliveries of fresh food, ensuring their pets have a healthy diet without the need for long shelf life. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' weight, energy levels, and digestive health. The goal of The Farmer's Dog is to enhance pet health and well-being through better nutrition, while also providing convenience for pet owners.

New York City, New YorkHeadquarters

2014Year Founded

$163.5MTotal Funding

SERIES_DCompany Stage

Food & AgricultureIndustries

501-1,000Employees

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount

Risks

Rising costs of high-quality ingredients may affect competitive pricing.

Increased competition in the fresh pet food market could dilute market share.

Consumer skepticism about subscription models may lead to higher churn rates.

Differentiation

The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.

Their subscription model provides personalized meal plans tailored to individual dogs' needs.

The company uses high-quality, preservative-free ingredients, setting them apart from traditional dog food.

Upsides

Growing consumer interest in personalized pet nutrition aligns with their meal plan offerings.

Partnerships with veterinary associations enhance credibility and trust among pet owners.

Increased demand for sustainable packaging can boost their eco-friendly initiatives.

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