Senior Product Designer at The Farmer's Dog

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Food, E-commerce, Direct-to-ConsumerIndustries

Requirements

Expertise in digital product design, particularly for conversion and acquisition experiences
Ability to own vision, strategy, and execution of products
Experience creating seamless, personalized, high-converting digital touchpoints
Strong partnership skills with cross-functional teams (Growth Marketing, Engineering, Data, CX)
Proficiency in identifying opportunities, testing hypotheses, and launching high-impact programs
Capability to define and evolve cohesive acquisition journeys
Alignment with team values: One Team (cross-functional problem-solving), skeptical about everything and precious about nothing (open to ideas, proactive input, customer talks), customer journey focus (holistic strategy, retention-oriented), Execute For Impact (data-driven, non-conformist to benchmarks)

Responsibilities

Own the vision, strategy, and execution of products for customer discovery, understanding, and conversion
Create seamless, personalized, high-converting experiences across digital touchpoints
Partner with Growth Marketing, Engineering, Data, and CX to identify opportunities and test hypotheses
Launch high-impact programs to improve conversion rates and drive sustainable customer growth
Define and evolve a cohesive acquisition journey delivering clarity, confidence, and joy
Drive measurable business growth while reinforcing company mission and brand
Orient around customer problems holistically with cross-functional teams
Proactively source input, talk to customers/leads, and pivot based on insights
Consider full customer journey in decisions, addressing issues early for long-term retention
Execute for impact, prioritizing company-specific goals over industry benchmarks

Skills

Product Design

UX Design

UI Design

Prototyping

User Research

A/B Testing

Growth Strategy

Customer Acquisition

Digital Product Design

Interaction Design

The Farmer's Dog

Fresh, human-grade dog food delivery service

About The Farmer's Dog

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based model allows customers to receive regular deliveries of fresh food, ensuring their pets have a healthy diet without the need for long shelf life. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' weight, energy levels, and digestive health. The goal of The Farmer's Dog is to enhance pet health and well-being through better nutrition, while also providing convenience for pet owners.

New York City, New YorkHeadquarters

2014Year Founded

$163.5MTotal Funding

SERIES_DCompany Stage

Food & AgricultureIndustries

501-1,000Employees

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount

Risks

Rising costs of high-quality ingredients may affect competitive pricing.

Increased competition in the fresh pet food market could dilute market share.

Consumer skepticism about subscription models may lead to higher churn rates.

Differentiation

The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.

Their subscription model provides personalized meal plans tailored to individual dogs' needs.

The company uses high-quality, preservative-free ingredients, setting them apart from traditional dog food.

Upsides

Growing consumer interest in personalized pet nutrition aligns with their meal plan offerings.

Partnerships with veterinary associations enhance credibility and trust among pet owners.

Increased demand for sustainable packaging can boost their eco-friendly initiatives.

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