Senior Product Designer at The Farmer's Dog

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Food, E-commerce, Direct-to-ConsumerIndustries

Requirements

Expertise in digital product design, particularly for conversion and acquisition experiences
Ability to own vision, strategy, and execution of products
Experience creating seamless, personalized, high-converting digital touchpoints
Strong partnership skills with cross-functional teams (Growth Marketing, Engineering, Data, CX)
Proficiency in identifying opportunities, testing hypotheses, and launching high-impact programs
Capability to define and evolve cohesive acquisition journeys
Alignment with team values: One Team (cross-functional problem-solving), skeptical about everything and precious about nothing (open to ideas, proactive input, customer talks), customer journey focus (holistic strategy, retention-oriented), Execute For Impact (data-driven, non-conformist to benchmarks)

Responsibilities

Own the vision, strategy, and execution of products for customer discovery, understanding, and conversion
Create seamless, personalized, high-converting experiences across digital touchpoints
Partner with Growth Marketing, Engineering, Data, and CX to identify opportunities and test hypotheses
Launch high-impact programs to improve conversion rates and drive sustainable customer growth
Define and evolve a cohesive acquisition journey delivering clarity, confidence, and joy
Drive measurable business growth while reinforcing company mission and brand
Orient around customer problems holistically with cross-functional teams
Proactively source input, talk to customers/leads, and pivot based on insights
Consider full customer journey in decisions, addressing issues early for long-term retention
Execute for impact, prioritizing company-specific goals over industry benchmarks

Skills

Key technologies and capabilities for this role

Product DesignUX DesignUI DesignPrototypingUser ResearchA/B TestingGrowth StrategyCustomer AcquisitionDigital Product DesignInteraction Design

Questions & Answers

Common questions about this position

What is the salary for the Senior Product Designer position?

This information is not specified in the job description.

Is this Senior Product Designer role remote or office-based?

This information is not specified in the job description.

What skills are required for the Senior Product Designer role?

The role requires skills in digital product design, growth strategy, understanding customer behavior, and leading cross-functional partnerships with teams like Growth Marketing, Engineering, Data, and CX.

What is the company culture like at The Farmer's Dog?

The company emphasizes a 'One Team' approach without rigid departments, aligning around customer problems holistically with the right expertise. They are skeptical about everything and precious about nothing, proactively sourcing ideas from anywhere.

What makes a strong candidate for this Senior Product Designer position?

Strong candidates will have experience owning vision, strategy, and execution in digital product design, particularly for high-converting customer acquisition experiences, with the ability to partner cross-functionally and drive measurable growth.

The Farmer's Dog

Fresh, human-grade dog food delivery service

About The Farmer's Dog

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based model allows customers to receive regular deliveries of fresh food, ensuring their pets have a healthy diet without the need for long shelf life. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' weight, energy levels, and digestive health. The goal of The Farmer's Dog is to enhance pet health and well-being through better nutrition, while also providing convenience for pet owners.

New York City, New YorkHeadquarters

2014Year Founded

$163.5MTotal Funding

SERIES_DCompany Stage

Food & AgricultureIndustries

501-1,000Employees

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount

Risks

Rising costs of high-quality ingredients may affect competitive pricing.

Increased competition in the fresh pet food market could dilute market share.

Consumer skepticism about subscription models may lead to higher churn rates.

Differentiation

The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.

Their subscription model provides personalized meal plans tailored to individual dogs' needs.

The company uses high-quality, preservative-free ingredients, setting them apart from traditional dog food.

Upsides

Growing consumer interest in personalized pet nutrition aligns with their meal plan offerings.

Partnerships with veterinary associations enhance credibility and trust among pet owners.

Increased demand for sustainable packaging can boost their eco-friendly initiatives.

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