[Remote] Senior PR Specialist at Kin Insurance

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

A minimum of 4+ years of experience in media relations and public relations with a proven track record of securing media coverage
A background in consumer-facing fintech, insurtech or personal finance industry is a plus
Experience building and nurturing relationships with journalists and media contacts
Superior written and verbal communication skills with the ability to adapt your style for different audiences
A strong understanding of how earned media, including links and citations, impacts brand authority, GEO, and SEO
Comfortable using data for storytelling and experience reporting on campaign performance to a variety of stakeholders
The ability to handle and execute multiple projects

Responsibilities

Developing and pitching compelling media stories to a wide range of outlets, including consumer, business, tech, and trade publications
Cultivating and maintaining strong relationships with key journalists, editors, and influencers
Developing and placing press releases, blog posts, and other content
Owning outreach campaigns from ideation to fact checking to pitching and reporting
Working closely with internal teams to transform proprietary data and insights into newsworthy stories
Monitoring news cycles and media trends to identify proactive and reactive media opportunities
Tracking and analyzing the effectiveness of outreach and providing regular reports to the organic growth team and management
Collaborating with cross-functional teams to align PR efforts with business objectives
Providing mentorship and support to junior team members
Finding potential story angles based on news trends and data
Preparing executives for interviews
Writing byline articles
Developing and submitting an award entry
Working with the product team to confirm details of a new launch

Skills

Kin Insurance

Simplifies home insurance for homeowners

About Kin Insurance

Kin Insurance simplifies the home insurance experience for homeowners, especially those living in coastal areas. The company offers clear and straightforward insurance options that are easy to understand and obtain, addressing the complexities and high costs typically associated with home insurance. By providing direct-to-consumer policies, Kin eliminates the need for brokers or agents, which helps reduce costs and allows for more personalized service. This model fosters a closer relationship with clients, enhancing customer satisfaction. Kin uses technology and data to offer competitive rates and tailor coverage to meet individual homeowner needs. Their commitment to transparency and customer support is evident, with many clients saving an average of $500 when switching to Kin. The goal of Kin Insurance is to make home insurance more accessible, affordable, and customer-focused, distinguishing itself in the competitive insurance market.

Chicago, IllinoisHeadquarters

2016Year Founded

$317.1MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Medical, dental, and vision

Life & disability

Commuter benefits

401k

Education & professional development

Flexible PTO

Company provided lunch

Risks

Increased competition from insurtech companies like Lemonade and Hippo.

Potential impact of climate change on coastal areas could raise claims costs.

Regulatory challenges in new markets like Texas may complicate operations.

Differentiation

Kin Insurance offers direct-to-consumer policies, eliminating the need for brokers.

The company uses extensive property data for precise pricing and improved underwriting.

Kin focuses on coastal homeowners, providing tailored insurance solutions for high-risk areas.

Upsides

Kin's expansion into Texas taps into an underserved market with high demand.

The company achieved a $1bn valuation, securing its Unicorn status in 2023.

Kin's technology-driven model ensures competitive rates and personalized service.

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