Partner Marketing Lead
Ondo FinanceSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Food Waste Reduction, Sustainability, Marketplace, B CorporationIndustries
Requirements
- Solution-oriented, self-starter, with a drive for continuous optimization
- Strategic thinker, hands-on, and results-oriented
Responsibilities
- Own partner marketing strategy and delivery in Germany (B2B2C and B2B), including new partner acquisition and growth with existing partners
- Strong understanding of strategic touchpoints, both Too Good To Go-owned and partner-owned (e.g. CRM & POS)
- Manage the local partner marketing budget
- Deliver impactful B2B2C partner marketing campaigns to boost consumer demand KPIs (New Registered Users, Meals/Parcels Saved)
- Leverage global tools for local opportunities and elevate global performance (e.g. localising global campaigns, templates & assets)
- Support cross-market (DACH) with major key account & FMCG partners
- Approve co-branded assets from commercial teams to maintain on-brand external representation
- Develop and strengthen relationships with key marketing stakeholders of Top Tier partners
- Collaborate with the Head of Key Accounts & Parcel Partner Managers to identify opportunities and prioritize activities
- Collaborate with B2C, PR, public affairs, global partner marketing, and creative teams to maximize campaigns and events
- Contribute to the international learning loop for continuous optimization
- Own local B2B event strategy & implementation
- Manage planning and execution of a Too Good To Go Partner Advocacy event
- Manage partner-focused presence at relevant industry events and conferences
- Track, measure, and evaluate marketing activations for data-based conclusions
- Define & measure success of Partner Marketing programs and ensure ROI
Skills
Partner Marketing
Marketing Campaigns
Co-branded Activations
Key Account Management
Business Development
Consumer Engagement
Relationship Building
Too Good To Go
Mobile app for purchasing surplus food
About Too Good To Go
Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The company operates on a commission-based model, earning a fee for each transaction made through its platform. This not only benefits consumers and businesses economically but also has a positive environmental impact by reducing food waste. With a global presence, Too Good To Go serves a diverse clientele across Europe and North America, enhancing visibility for participating businesses and attracting new customers.
Copenhagen, DenmarkHeadquarters
2016Year Founded
$73.2MTotal Funding
CONVERTIBLECompany Stage
Food & Agriculture, Consumer SoftwareIndustries
1,001-5,000Employees
Benefits
Health Insurance
Hybrid Work Options
Paid Vacation
Unlimited Paid Time Off
Risks
Increased competition from startups like SIRPLUS entering the market.
Economic pressures may lead consumers to prioritize cheaper alternatives.
Potential burnout in the startup environment could impact productivity.
Differentiation
Too Good To Go partners with major retailers like Whole Foods Market.
The app offers a unique commission-based model benefiting both consumers and businesses.
It leverages AI to optimize food management and reduce waste.
Upsides
Collaborations with Whole Foods expand its reach in the U.S. market.
AI solutions enhance operational efficiency and profitability.
Growing consumer interest in sustainability boosts demand for its services.
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