Senior Paid Media Executive at Accenture

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Digital AgencyIndustries

Requirements

Proven experience in a Paid Media/Paid Search Executive role within an agency or similarly fast-paced environment, with both B2C and B2B experience
Extensive knowledge of Google Search and major paid social platforms, especially LinkedIn and Meta, with proven ability to improve campaign performance and identify opportunities
Ideally Google Ads Search Certified
Strong level of core paid search and paid social competencies, including use of Ads Editor, Search Term Reports, Keyword Planner, and forecasts
Good understanding of best practices around keywords, ad copy, extensions, and bid strategies
Understanding of the whole user journey with the ability to make recommendations
Self-starter, able to work autonomously in a hybrid working pattern
Great communicator, client-facing, team player, and initiative-taker
Ability to keep up to date with the latest trends in the industry

Responsibilities

Support media planners with keyword research, insights, and search trends
Build out paid search campaigns to agreed campaign strategy
Make informed campaign recommendations based on platform knowledge, research, and previous campaign data
Lead conversations with clients, running through performance, observations, and recommendations
Manage clients' marketing budget for maximum effectiveness by defining optimization approaches
Maximise campaign effectiveness by defining optimisation approaches
Keep up to date with latest thinking and technologies surrounding search engine marketing to enhance and maintain knowledge
Provide platform insights to client account and planning teams to inform client briefs
Keep account teams informed with current developments within paid search, cultivating a learning environment within the agency
Have a point of view on creative assets and the flow of the customer journey for campaigns, looking out for improvements to enhance user experience

Skills

Key technologies and capabilities for this role

Paid MediaGoogle SearchLinkedIn AdsMeta AdsTikTok AdsProgrammaticPaid SocialCampaign ManagementPerformance Optimization

Questions & Answers

Common questions about this position

What is the location and work arrangement for this role?

The position is based in London with a hybrid working pattern that blends remote work and time in the London office, allowing flexibility based on the best place for you, your team, manager, and business.

What experience and skills are required for the Senior Paid Media Executive role?

Candidates need experience in a similar Senior Paid Media Executive/Paid Search Executive role, ideally in an agency with B2C and B2B experience, strong background in Paid Media, Social, programmatic and search, plus knowledge of Google Search, LinkedIn, and Meta with proven ability to improve campaign performance.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at TMW?

TMW is dedicated to creating a workplace that reflects the world we want to live in, ensuring it's a place for everybody, with a talented team, big name clients, and a focus on standout creativity, end-to-end connectivity, and innovative approaches.

What makes a strong candidate for this Senior Paid Media Executive position?

A strong candidate is a self-starter who works autonomously in a hybrid pattern, excels as a great communicator and client-facing team player, takes initiative, and stays updated with the latest industry trends to deliver innovative client approaches.

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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