Senior Marketing Manager, Japan at Airwallex

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Deep understanding of the Japanese business and cultural landscape to ensure campaigns and messaging resonate locally while aligning with global positioning
Strategic, resourceful, and market-savvy mindset to lead marketing in Japan
Experience to shape and execute go-to-market and brand strategy as the first marketing hire in Japan
Ability to build the Airwallex brand from the ground up in Japan
Capability to manage and mentor a Marketing Executive (contractor) for campaign execution
Strong collaboration skills to work closely with global/regional marketing teams, Japan Country Manager, sales, product, and PR teams

Responsibilities

Develop and own the marketing strategy and annual plan for Japan, aligned with APAC and global objectives
Partner closely with the Country Manager and commercial teams to design and execute fully integrated marketing campaigns that drive awareness, consideration, and pipeline growth
Provide market insights into Japan’s competitive landscape, customer needs, product-market fit, regulatory environment, and emerging opportunities
Localise global and regional campaigns for Japan — adapting messaging, tone, and creative
Increase awareness and relevance in Japan
Strengthen partnerships and engagements with critical customers and partners
Support growth of the Japan business, Country Manager, and sales team

Skills

Key technologies and capabilities for this role

Marketing StrategyCampaign ManagementBrand AwarenessCustomer EngagementStrategic CampaignsAI Tools

Questions & Answers

Common questions about this position

Is this role remote or onsite?

The role is onsite.

What is the salary for this Senior Marketing Manager position?

This information is not specified in the job description.

What key skills and experience are required for this role?

The role requires strategic and resourceful marketing expertise, deep understanding of the Japanese business and cultural landscape, and the ability to shape go-to-market and brand strategies. Experience working closely with global teams, sales, product, and PR is essential, along with market-savvy thinking.

What is the team structure for this position?

As the first marketing hire in Japan, you'll manage and mentor a Marketing Executive while collaborating with global and regional marketing teams, Japan Country Manager, sales, product, and PR teams.

What makes a strong candidate for this Senior Marketing Manager role?

Strong candidates are strategic builders with founder-like energy, deep knowledge of the Japanese market, and the ability to build the brand from the ground up while aligning with global strategies.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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