Senior Marketing Manager DE - Maternity Cover (all genders) at Zalando

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, E-commerce, LifestyleIndustries

Requirements

Degree in Business Administration or Marketing and strong understanding of the various Offline and Online Marketing Channels with focus on strategic media planning
5-7 years of professional experience with Marketing
Working language is English, but also fluency in German is a must
Demonstrable knowledge of sports marketing and sponsorship principles and strategies, coupled with a genuine passion for the sports industry
Creative problem solving skills and a sharp focus on impact
Excellent stakeholder management with the ability to build trusted relationships both internally and externally (incl. Media, Creative and Influencer Marketing agency)
Very strong project management skills
Profound knowledge of the German market
Strong Excel knowledge with great analytical and reporting skills
Well organised and good communicator

Responsibilities

Implement a local touchpoint and media strategy for the German market in line with the country strategy and overall marketing strategy
Manage the marketing budget for the German market including spend planning and reporting, in alignment with the Team Lead
Ensure the implementation of the media strategy and plan in collaboration with the DE Marketing Team’s Media Senior Manager
Drive the development and execution of sports marketing and sponsorship initiatives, ensuring strategic alignment and impactful activations that elevate brand presence and foster strong fan engagement
Steer our local Creative and Influencer Marketing agencies to ensure the best possible campaign execution together in alignment with the DE Marketing Team
Steer all marketing channels & touchpoints towards a consistent customer KPI management with local insight knowledge for all marketing activities
Localise and execute global campaigns across all relevant touchpoints in collaboration with the relevant teams (e.g. central Global Marketing Communication & Creative team, Retail, PR, Digital Media)
Develop and implement additional local marketing activities, discover insights and sources of growth to support the overall strategy
Be the expert of the market and up to date with the latest trends
Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touchpoints

Skills

Key technologies and capabilities for this role

Marketing StrategyMedia StrategyBudget ManagementSpend PlanningReportingBrand ManagementTraffic DrivingLocal Marketing

Questions & Answers

Common questions about this position

Is this a remote role or does it require working in an office?

This is a Berlin-based role, indicating it requires working in Berlin.

What is the employment type and duration for this position?

This is a full-time role and a maternity cover with a limited contract until April 2027.

What are the main responsibilities of the Senior Marketing Manager?

Key responsibilities include implementing local marketing strategies, managing the marketing budget, driving sports marketing and sponsorships, steering creative and influencer agencies, and localizing global campaigns for the German market.

What is Zalando's company culture like?

Zalando emphasizes diversity and inclusion by design, believes diverse teams fuel innovation and creativity, actively seeks talent from all backgrounds, and reduces bias in hiring by focusing on qualifications and skills.

What makes a strong candidate for this role at Zalando?

Apply even if you don't meet every requirement, as they encourage candidates who have what it takes; focus on your qualifications, skills, and contributions without including personal details like photo, age, or marital status in your CV.

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Hybrid Work Options

Company Equity

Professional Development Budget

Visa Support

Wellness Program

Risks

Acquisition of About You may strain financial resources and affect profitability.

Virtual Fitting Room may face technological challenges and user adoption issues.

Competition from Vestiaire Collective's AI advancements could threaten Zalando's market position.

Differentiation

Zalando offers a seamless shopping experience with free delivery and returns.

The company invests heavily in technology for efficient operations and customer satisfaction.

Zalando's wide selection includes both well-known and emerging fashion brands.

Upsides

Acquisition of About You could expand market share in European fashion e-commerce.

Virtual Fitting Room may reduce return rates and improve customer satisfaction.

Zalando Partner platform could enhance third-party seller experience and increase commission revenue.

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