Senior Marketing Manager - Americas at Andersen Corporation

Houston, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Chemicals, PolyurethanesIndustries

Requirements

Bachelor's degree in marketing, business administration, or related field (MBA preferred)
Minimum of 12 years of industry experience
Minimum of 10 years of experience in marketing, commercial, and/or business development roles, ideally in B2B environments
Demonstrated experience building and executing multi-year strategies
Strong understanding of innovation processes and portfolio management
Experience driving commercial initiatives and working cross-functionally with sales and product teams
Unrestricted right to work for Huntsman in the United States

Responsibilities

Develop, articulate, and maintain the three-year regional marketing strategy and segment roadmaps
Continually assess regional market dynamics and adopt strategic priorities as needed to deliver sustainable growth
Translate global strategic directions into actionable regional plans
Identify unmet customer needs and emerging trends to shape innovation priorities
Define market-driven innovation concepts and develop business cases for new opportunities
Partner with innovation and product management teams to prioritize and commercialize new solutions and platforms
Collaborate with the commercial team to drive regional commercial execution plans
Develop customer segmentation, target setting, and pricing input to optimize market approach
Ensure robust preparation and execution of regional product launches
Provide marketing support to strengthen value propositions and drive customer engagement
Shape the regional product and customer portfolio strategy in alignment with business priorities
Partner with product management and sales to define portfolio evolution, rationalization, and focus areas
Oversee regional marketing campaigns, content development, trade show presence, and lead generation activities (accountable for results and continuous improvement)
Ensure continuous monitoring of competitor moves, pricing trends, regulatory developments, and market opportunities
Synthesize market and competitive intelligence insights into the strategy and guide the marketing analyst in gathering and reporting intelligence
Serve as the regional marketing lead, orchestrating collaboration across sales, technical, supply chain, operations, and finance teams

Skills

Key technologies and capabilities for this role

Strategic PlanningMarketing StrategyMarket AnalysisSegment RoadmapsInnovation ManagementBusiness Case DevelopmentCustomer SegmentationPricing StrategyProduct LaunchesPortfolio ManagementCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the location for this Senior Marketing Manager role?

The position is located in The Woodlands, Texas.

What is the salary or compensation for this position?

This information is not specified in the job description.

What are the minimum qualifications for this role?

This information is not specified in the job description.

What does the team structure look like for this position?

The role reports to the Global Marketing Director – PU Elastomers and oversees a marketing analyst while collaborating with sales, product management, innovation, and cross-functional partners.

What makes a strong candidate for this Senior Marketing Manager position?

Candidates with preferred qualifications beyond the minimum requirements will be considered top candidates, particularly those who can demonstrate strategic marketing leadership, cross-functional collaboration, and market intelligence skills.

Andersen Corporation

Specializes in replacement windows and doors

About Andersen Corporation

Renewal by Andersen specializes in replacing windows and doors for homeowners looking to improve their homes. They offer a variety of styles and colors, focusing on high-quality, energy-efficient products. The process begins with a consultation where customers can use an Augmented Reality tool to visualize how different options will look in their homes. After selecting products, precise measurements are taken for a custom fit, and professional technicians handle the installation. This company stands out from competitors by providing a complete service from consultation to installation, ensuring customer satisfaction. Their goal is to enhance the aesthetics, functionality, and energy efficiency of homes while maintaining a strong reputation for quality, as shown by their awards.

Cottage Grove, MinnesotaHeadquarters

1995Year Founded

VENTURE_UNKNOWNCompany Stage

VR & AR, Consumer GoodsIndustries

5,001-10,000Employees

Risks

Rising raw material costs could squeeze profit margins.

Labor shortages may delay project timelines and increase costs.

Emerging smart window technologies could impact market share.

Differentiation

Renewal by Andersen uses Augmented Reality for customer consultations, enhancing decision-making.

The company offers a complete service from consultation to professional installation.

Renewal by Andersen is recognized for high customer satisfaction, winning multiple J.D. Power awards.

Upsides

Increased demand for energy-efficient home improvements boosts market growth.

Expansion into Locust Grove, Georgia, with a $420 million investment enhances capacity.

Growing interest in eco-friendly materials aligns with Andersen's sustainable product offerings.

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