Senior Marketing Manager - Americas at Andersen Corporation

Houston, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Chemicals, PolyurethanesIndustries

Requirements

Bachelor's degree in marketing, business administration, or related field (MBA preferred)
Minimum of 12 years of industry experience
Minimum of 10 years of experience in marketing, commercial, and/or business development roles, ideally in B2B environments
Demonstrated experience building and executing multi-year strategies
Strong understanding of innovation processes and portfolio management
Experience driving commercial initiatives and working cross-functionally with sales and product teams
Unrestricted right to work for Huntsman in the United States

Responsibilities

Develop, articulate, and maintain the three-year regional marketing strategy and segment roadmaps
Continually assess regional market dynamics and adopt strategic priorities as needed to deliver sustainable growth
Translate global strategic directions into actionable regional plans
Identify unmet customer needs and emerging trends to shape innovation priorities
Define market-driven innovation concepts and develop business cases for new opportunities
Partner with innovation and product management teams to prioritize and commercialize new solutions and platforms
Collaborate with the commercial team to drive regional commercial execution plans
Develop customer segmentation, target setting, and pricing input to optimize market approach
Ensure robust preparation and execution of regional product launches
Provide marketing support to strengthen value propositions and drive customer engagement
Shape the regional product and customer portfolio strategy in alignment with business priorities
Partner with product management and sales to define portfolio evolution, rationalization, and focus areas
Oversee regional marketing campaigns, content development, trade show presence, and lead generation activities (accountable for results and continuous improvement)
Ensure continuous monitoring of competitor moves, pricing trends, regulatory developments, and market opportunities
Synthesize market and competitive intelligence insights into the strategy and guide the marketing analyst in gathering and reporting intelligence
Serve as the regional marketing lead, orchestrating collaboration across sales, technical, supply chain, operations, and finance teams

Skills

Strategic Planning

Marketing Strategy

Market Analysis

Segment Roadmaps

Innovation Management

Business Case Development

Customer Segmentation

Pricing Strategy

Product Launches

Portfolio Management

Cross-functional Collaboration

Andersen Corporation

Specializes in replacement windows and doors

About Andersen Corporation

Renewal by Andersen specializes in replacing windows and doors for homeowners looking to improve their homes. They offer a variety of styles and colors, focusing on high-quality, energy-efficient products. The process begins with a consultation where customers can use an Augmented Reality tool to visualize how different options will look in their homes. After selecting products, precise measurements are taken for a custom fit, and professional technicians handle the installation. This company stands out from competitors by providing a complete service from consultation to installation, ensuring customer satisfaction. Their goal is to enhance the aesthetics, functionality, and energy efficiency of homes while maintaining a strong reputation for quality, as shown by their awards.

Cottage Grove, MinnesotaHeadquarters

1995Year Founded

VENTURE_UNKNOWNCompany Stage

VR & AR, Consumer GoodsIndustries

5,001-10,000Employees

Risks

Rising raw material costs could squeeze profit margins.

Labor shortages may delay project timelines and increase costs.

Emerging smart window technologies could impact market share.

Differentiation

Renewal by Andersen uses Augmented Reality for customer consultations, enhancing decision-making.

The company offers a complete service from consultation to professional installation.

Renewal by Andersen is recognized for high customer satisfaction, winning multiple J.D. Power awards.

Upsides

Increased demand for energy-efficient home improvements boosts market growth.

Expansion into Locust Grove, Georgia, with a $420 million investment enhances capacity.

Growing interest in eco-friendly materials aligns with Andersen's sustainable product offerings.

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