Senior Manager, Sustainability Communication at The Coca-Cola Company

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beverages, Consumer GoodsIndustries

Requirements

Minimum of 10 years’ experience in communications, media relations, public relations, or community engagement, preferably with a focus on sustainability
Proven ability to develop and produce a wide range of communication materials (e.g., speeches, brochures, reports, news releases, strategic plans, videos, and photography) for diverse audiences
Strong network of media contacts and extensive hands-on experience in media relations
Proficient in managing social media and other digital communication channels
Strong project management skills with the ability to handle multiple initiatives simultaneously
Excellent written and verbal communication skills in both English and Japanese, with the capability to serve as a company spokesperson
Ability to work effectively with cross-functional teams and influence stakeholders without direct authority
Genuine passion for sustainability issues

Responsibilities

Develop and implement sustainability communications strategies and media plans aligned with the company’s vision and priorities, with particular emphasis on Water and “bottle-to-bottle” recycling initiatives
Monitor and analyze media coverage and industry trends; leverage insights to adjust strategies and maximize impact
Stay current on best practices and innovations in sustainability communications to ensure industry leadership
Produce compelling, audience-targeted content across multiple channels (press releases, websites, social media, videos, etc.) to highlight the company’s sustainability work
Serve as the primary point of contact for sustainability-related media inquiries; cultivate and maintain strong, proactive relationships with key media representatives
Plan, organize, and execute sustainability-focused events, webinars, and speaking engagements to inform and engage stakeholders
Manage PR agencies and external partners; oversee press conferences, media events, and development of related communication materials
Foster awareness and participation in sustainability initiatives among internal stakeholders, including associates and senior leadership
Serve as an internal ambassador for sustainability, ensuring its integration into company culture and operations

Skills

Sustainability Communications

Media Relations

Content Development

Press Releases

Social Media

Video Production

Event Planning

Stakeholder Engagement

PR Agencies

Strategic Planning

Media Monitoring

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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