Senior Manager, Studio Content Marketing & Publicity at The Walt Disney Company

Seoul, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, MediaIndustries

Requirements

Minimum 15 years’ experience in integrated marketing, publicity, or content marketing within entertainment, media, or consumer industries
Proven track record in leading large-scale campaigns and managing multi-title portfolios with measurable success
Strong strategic thought leadership with profound consumer and industry insight
Demonstrated excellence in stakeholder management and persuasive communication across local, APAC, and global environments
Extensive experience in people management, coaching, and developing marketing professionals
High proficiency in budget management, resource optimization, and ROI evaluation
Strong collaboration and cross-functional leadership skills within matrixed organizations
Bachelor’s degree required; advanced degree preferred
Fluent in Korean and English, both written and verbal

Responsibilities

Lead the strategic planning and flawless execution of marketing and publicity campaigns for global studio titles (Disney, Pixar, 20th Century, Searchlight) across theatrical and Disney+ windows, ensuring consumer resonance and business impact
Oversee the full campaign lifecycle of global studio titles, from positioning and messaging to tactical execution, performance monitoring, and post-release evaluation
Drive budget efficiency and resource allocation across multiple studio titles, ensuring measurable ROI and disciplined financial management
Guide and coach team to develop thorough, insight-driven strategies and execution plans of global studio titles, fostering a culture of accountability and innovation
Partner effectively across Integrated Marketing (Brand, Franchise & Media Planning, Consumer Experience, Disney+ Local Content Marketing & Publicity, Creative Strategy) and cross-functional teams (Comms, DTC, CP, Legal, Publishing, GPP, etc.) to maximize synergy and impact for studio titles
Serve as the primary interface with internal stakeholders including APAC & HQ and external partners building alignment and trust through persuasive and data-driven communication
Manage, mentor, and develop a high-performing team, embedding a culture of consumer centricity, collaboration, and continuous learning
Champion Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity
Drive strategic collaboration with agencies, optimizing efficiency, creativity, and measurable impact across campaigns