Senior Manager, Studio Content Marketing & Publicity at The Walt Disney Company

Seoul, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, MediaIndustries

Requirements

Minimum 15 years’ experience in integrated marketing, publicity, or content marketing within entertainment, media, or consumer industries
Proven track record in leading large-scale campaigns and managing multi-title portfolios with measurable success
Strong strategic thought leadership with profound consumer and industry insight
Demonstrated excellence in stakeholder management and persuasive communication across local, APAC, and global environments
Extensive experience in people management, coaching, and developing marketing professionals
High proficiency in budget management, resource optimization, and ROI evaluation
Strong collaboration and cross-functional leadership skills within matrixed organizations
Bachelor’s degree required; advanced degree preferred
Fluent in Korean and English, both written and verbal

Responsibilities

Lead the strategic planning and flawless execution of marketing and publicity campaigns for global studio titles (Disney, Pixar, 20th Century, Searchlight) across theatrical and Disney+ windows, ensuring consumer resonance and business impact
Oversee the full campaign lifecycle of global studio titles, from positioning and messaging to tactical execution, performance monitoring, and post-release evaluation
Drive budget efficiency and resource allocation across multiple studio titles, ensuring measurable ROI and disciplined financial management
Guide and coach team to develop thorough, insight-driven strategies and execution plans of global studio titles, fostering a culture of accountability and innovation
Partner effectively across Integrated Marketing (Brand, Franchise & Media Planning, Consumer Experience, Disney+ Local Content Marketing & Publicity, Creative Strategy) and cross-functional teams (Comms, DTC, CP, Legal, Publishing, GPP, etc.) to maximize synergy and impact for studio titles
Serve as the primary interface with internal stakeholders including APAC & HQ and external partners building alignment and trust through persuasive and data-driven communication
Manage, mentor, and develop a high-performing team, embedding a culture of consumer centricity, collaboration, and continuous learning
Champion Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity
Drive strategic collaboration with agencies, optimizing efficiency, creativity, and measurable impact across campaigns

Skills

Key technologies and capabilities for this role

Marketing StrategyPublicityCampaign ManagementStrategic PlanningBudget ManagementROI AnalysisTeam LeadershipConsumer InsightsPerformance MonitoringContent Lifecycle Management

Questions & Answers

Common questions about this position

What experience level is required for this role?

The position requires a minimum of 15 years’ experience in integrated marketing, publicity, or content marketing.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the company culture emphasize?

Disney emphasizes innovation, imagination, and inclusion at its core, with an inclusive employee experience characterized by continuous learning, development, achievement, consumer centricity, collaboration, creativity, integrity, and inclusivity.

What makes a strong candidate for this position?

Strong candidates will have 15+ years in integrated marketing or publicity, proven strategic thought leadership, consumer and industry insight, team management skills, and the ability to drive campaigns in a fast-paced, matrixed environment.