Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Data Analytics, TechnologyIndustries
Requirements
- Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Product Marketing, Consulting, or related field OR 5 years' experience in Product Marketing, Consulting, or related field
- Master's degree (Business, Communications, Marketing, or similar)
- 5+ years of experience in Product Marketing with go-to-market strategy
- 2 years' of Product Marketing Experience with an understanding of field operations OR a background in the digital and physical store execution and distribution space
- Great interviewer and empathetic collaborator with the ability to simplify complex statements, ensuring clear messaging across the organization
- Solid Product Marketing background: Experience in product marketing, specifically within tech, B2B, and health and wellness industries, complemented by experience in launching multiple products
- Flexible and adaptive mindset: A quick learner with experience working in fast-paced environments (e.g., consulting, startups) who is open to growing with a new organization
Responsibilities
- Lead a near-term launch in a new space for the organization, including competitive landscape analysis, persona identification, core GTM materials and more
- Identify opportunities to grow product adoption and improve product understanding by conceptualizing, drafting, and overseeing execution of content marketing assets, such as case studies, blog posts, pitch materials, and other assets
- Improve and accelerate marketing and products by identifying unique selling points (USPs) and use cases through a diverse range of inputs
- Develop product positioning and messaging that articulates value proposition in multiple marketing and sales assets, including pitch decks, use cases, and other assets
- Identify market growth opportunities; build data-driven product marketing strategies and develop business cases working with product teams and sales
- Manage execution of several new product launches at various life cycles, including alphas, betas, and general availability and growth stages
Skills
Product Marketing
Go-to-Market Strategy
Product Positioning
Messaging
Competitive Analysis
Persona Identification
Content Marketing
Case Studies
Blog Posts
Pitch Materials
Unique Selling Points
USPs
Use Cases
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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