Senior Manager, Paid Social Creative at Etsy

New York, United States

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$148,000 – $192,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Marketing, TechnologyIndustries

Requirements

8–10+ years of experience in digital advertising, creative strategy or performance marketing—preferably within a creative or media agency or in-house marketing team
Deep understanding of the paid social landscape, formats, success metrics and creative best practices across platforms (TikTok, YouTube, Meta, Pinterest and emerging platforms)
Proven success building and leading teams that deliver high-performing creative content

Responsibilities

Lead and inspire a high-performing team of creative strategists and producers developing full-funnel paid social content—from brand storytelling to conversion-driving campaigns
Set the creative vision and platform-specific strategies that translate audience insights into engaging, high-performing content
Collaborate cross-functionally with Brand Strategy, Full-Funnel Media and our in-house Content Studio to bring cohesive campaigns to life
Champion creative excellence and efficiency, ensuring every piece of content reflects Etsy’s brand voice and meets business goals while scaling our output
Innovate and experiment with new tools, formats, creators and cultural trends to keep Etsy’s creative at the forefront of the paid social landscape
Drive efficient workflows and resource allocation to meet growing creative needs while maintaining exceptional quality
Build a culture of learning, developing creative testing methodologies and measurement frameworks to continually optimize our content
Foster growth and development by mentoring team members, supporting their professional development while shaping the future of our in-house studio

Skills

Key technologies and capabilities for this role

Paid SocialTikTokYouTubeMetaPinterestCreative StrategyContent ProductionPerformance MarketingBrand Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Senior Manager, Paid Social Creative role?

The salary range is $148,000.00 - $192,000.00.

Is this role remote or does it require office presence?

This role requires presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office, with candidates living within commutable distance prioritized.

What skills and experience are required for this position?

The role requires leadership of creative strategists and producers, setting creative vision and platform-specific strategies for paid social content across TikTok, YouTube, Meta, Pinterest, and emerging platforms, cross-functional collaboration, and experience with performance-driven content.

What is the team structure and culture like?

You will lead a high-performing team of creative strategists and producers within the Brand Marketing team, which collaborates closely with Brand Strategy, Analytics, Product, and Engineering to fuel growth through audience-centric storytelling.

What benefits are offered with this position?

In addition to salary, you will be eligible for an equity package, an annual performance bonus, and competitive benefits that support you and your family.

Etsy

Global online marketplace for handmade goods

About Etsy

Etsy is an online marketplace that connects buyers with sellers of handmade, vintage, and unique goods. The platform allows individual artisans, crafters, and small business owners to list a variety of products, such as jewelry, clothing, home decor, and personalized gifts. Etsy's marketplace is distinct because it focuses on one-of-a-kind items that are often not available in regular retail stores. The company generates revenue through transaction fees, listing fees, and optional advertising services that sellers can use to enhance their visibility. Additionally, Etsy offers subscription packages that provide sellers with advanced tools and analytics to help them grow their businesses.

New York City, New YorkHeadquarters

2005Year Founded

$89.2MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

100% paid medical, dental, and vision coverage for employees and their eligible dependents

Life, AD&D, & supplemental long-and short-term disability insurance

Matching 401(k)

Generous PTO policy

Paid sabbatical program

Charitable contribution match

Volunteer time off

Risks

Emerging marketplaces like DishDivvy could draw away Etsy's customer base.

Klarna's payment option might lead to increased consumer debt and backlash.

Increased competition from new sellers may arise due to the rise in women entrepreneurs.

Differentiation

Etsy focuses on handmade, vintage, and unique items, unlike traditional e-commerce sites.

The platform supports small business owners and artisans, fostering a creative marketplace.

Etsy's global reach connects diverse buyers and sellers of one-of-a-kind products.

Upsides

Etsy's investment in DishDivvy could diversify its marketplace offerings.

Klarna's Buy Now, Pay Later option may boost Etsy's average order values.

The rise in women entrepreneurs aligns with Etsy's focus on small business owners.

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