Senior Manager, Organic at StraighterLine

Arlington, Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, EducationIndustries

Requirements

5–7 years leading organic social strategy with proven success scaling brand channels
Expertise across TikTok, Meta, LinkedIn, YouTube, and emerging platforms
Strong track record of building engaged communities and running influencer/UGC programs
Proven project management skills with the ability to lead campaigns end-to-end
Proficient in social/UGC tools; comfortable analyzing performance data and evolving strategies
Strong communicator and storyteller with an eye for design, video, and cultural nuance
Leadership experience managing projects, campaigns, and team members
Collaborative, proactive, and quick-moving team player who thrives in fast-paced environments
Interest in or exposure to education brands

Responsibilities

Own StraighterLine’s organic growth strategy across Meta, TikTok, YouTube Shorts, LinkedIn, X, and emerging channels
Develop and manage the content calendar to capture product launches, campaigns, promotions, and cultural moments in real time
Align organic and paid strategies to maximize reach, engagement, and brand impact
Build influencer and partnership roadmaps aligned with business objectives and KPIs
Collaborate cross-functionally with Creative, PR, and Performance teams to amplify campaigns and support key markets
Plan and execute engaging, platform-native content across video, imagery, and interactive formats
Partner with Creative, PR, and Product teams to deliver high-impact, audience-focused campaigns
Oversee community management, including DMs, comments, and real-time conversations, ensuring brand voice consistency and trust-building engagement
Identify and develop brand partnerships and collaboration opportunities
Manage contractors with a view to building and leading an internal team over time
Own and scale StraighterLine’s in-house UGC and creator program, from sourcing talent to managing relationships and ensuring strong creative output
Develop and execute influencer partnerships to grow reach, engagement, and conversions
Leverage performance insights to refine influencer strategies and optimize ROI
Track, analyze, and report on performance weekly and monthly, providing actionable insights to improve strategy and execution
Serve as StraighterLine’s in-house expert on organic and influencer trends—including AI, generative platforms, and assistant-based discovery
Monitor competitive performance and partner with channel reps to ensure StraighterLine stays ahead of best practices and platform updates

Skills

TikTok

StraighterLine

Online platform for affordable college courses

About StraighterLine

StraighterLine offers an online education platform that provides low-cost, self-paced courses for college credit. The platform is designed for students and adults who want to earn college credits at their own pace. It partners with over 180 higher education institutions, allowing students to transfer credits easily and continue their education. The subscription-based model enables students to pay a monthly fee for access to a variety of courses, with additional fees for specific courses. With more than 70 courses available in fields like business, healthcare, and IT, StraighterLine has supported over 350,000 students. The company also offers career pathway bundles to help students achieve their career goals more quickly.

Baltimore, MarylandHeadquarters

2008Year Founded

$11.3MTotal Funding

SERIES_BCompany Stage

EducationIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Parental Leave

Paid Holidays

Risks

Competition from similar online platforms may erode StraighterLine's market share.

Technological advancements require continuous investment, straining financial resources.

Changes in accreditation standards could affect course transferability to partner institutions.

Differentiation

StraighterLine offers affordable, self-paced courses for college credit at $99 monthly.

The company partners with over 180 institutions for seamless credit transfers.

StraighterLine's acquisition of ProSolutions Training expands its early childhood education offerings.

Upsides

Increased demand for online learning boosts StraighterLine's potential user base.

Partnership with Acadeum enhances course-sharing opportunities with other institutions.

New courses in early childhood education address workforce shortages in the sector.

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