Senior Manager, Marketing Operations & Automation at Opendoor

Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, Marketing, TechnologyIndustries

Requirements

Expert in Google Tag Manager, GA4, and conversion tracking (pixels, server-side tagging, enhanced conversions, CAPI, CM360 etc.) across major ad platforms
Strong with automation tools (Zapier, Make, n8n) or ability to write scripts (Python, JavaScript)
Experience implementing AI tools in marketing workflows
Comfortable with APIs, webhooks, and technical integrations
SQL knowledge preferred for pulling data from warehouses (Snowflake/Redshift)
5-7+ years in marketing operations, marketing analytics, or growth operations roles
Experience supporting performance marketing teams at scale ($20M+ annual spend)
Track record of building automation that measurably increases team productivity
Understanding of multi-touch attribution, incrementality testing, and measurement best practices
Experience with CRM/marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, HubSpot)
Builder mentality: You see manual work (incomplete in description)

Responsibilities

Implement and train team on AI tools for content creation, ad copy, email personalization, and creative production (e.g., Copy.ai, Jasper, Midjourney)
Build automation workflows across marketing operations using Zapier, Make, n8n, or custom solutions
Automate repetitive processes: campaign QA, broken link checks, UTM tracking validation, lead scoring/routing
Scale AI-powered creative testing (goal: 100s of ad variants per month)
Build AI email personalization engine for lifecycle campaigns
Build and maintain automated marketing dashboards
Own reporting infrastructure across all channels (paid search, paid social, TV, direct mail, lifecycle), partnering with Data Science as needed
Surface AI-powered insights from campaign data to inform budget allocation and optimization decisions
Build real-time performance tracking by channel, cohort, and market
Support attribution modeling, incrementality testing, and media mix modeling initiatives
Own and manage Google Tag Manager and S2S implementation across Opendoor properties
Ensure accurate conversion data flows to ad platforms (Google Ads, Meta, DSP, etc.) to support targeting and bidding optimization
Maintain event taxonomy and tracking documentation
QA and troubleshoot tracking issues across the funnel
Coordinate with Product/Engineering teams on tracking implementation
Own marketing technology stack (Iterable/CRM, Google Ads, Meta, analytics platforms, attribution tools)
Evaluate and implement new tools that increase team productivity
Manage vendor relationships and contract renewals
Ensure data flows correctly between systems
Optimize tech stack spend and consolidate redundant tools

Skills

Key technologies and capabilities for this role

AI toolsCopy.aiJasperMidjourneyZapierMaken8nGoogle Tag ManagerCAPImarketing automationdashboardsmarketing analyticspaid searchpaid socialUTM trackinglead scoring

Questions & Answers

Common questions about this position

What locations can I work from for this role?

The role is available in Miami, Phoenix, Seattle, San Francisco, or Toronto.

What is the salary or compensation for this position?

This information is not specified in the job description.

What technical skills are required for this role?

Expertise in Google Tag Manager (GTM), S2S implementation, AI tools like Copy.ai, Jasper, Midjourney, automation platforms such as Zapier, Make, n8n, and marketing tech stacks including Iterable/CRM, Google Ads, Meta, and analytics platforms is required.

What team will I be part of and who do I report to?

You'll be on the Acquisition & Lifecycle Marketing team and report to the VP Acquisition & Lifecycle Marketing.

What makes a strong candidate for this position?

Candidates with technical depth, particularly expert knowledge in Google Tag Manager and related tools, experience implementing AI and automation in marketing operations, and the ability to build scalable infrastructure for analytics, reporting, and tech stack management stand out.

Opendoor

Technology-driven platform for buying and selling homes

About Opendoor

Opendoor simplifies the buying and selling of homes in the U.S. residential real estate market. For sellers, it offers a quick process where they can request a cash offer by providing property details. Using proprietary algorithms and market data, Opendoor generates a competitive offer, allowing sellers to avoid the traditional listing and negotiation hassles. For buyers, Opendoor provides a platform to browse homes and schedule self-guided tours, with the option to use their own agents. The company earns revenue through service fees from sellers and potential appreciation from homes it buys and resells. Opendoor's goal is to make real estate transactions more efficient and less stressful, while expanding its market presence and ensuring client safety.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$2,023.2MTotal Funding

IPOCompany Stage

Data & Analytics, Real EstateIndustries

1,001-5,000Employees

Benefits

Happier workdays - Add a little fun to your workday with Pendo board game night, team karaoke, ping pong, or enjoy a local brew on our rooftop deck.

Health and wellness benefits - Generous health and wellness plans designed to meet the needs of you and your family, including medical, dental, and vision benefits.

Paid parental leave - Up to 16 weeks of paid parental leave, and a flexible schedule upon your return to help you make the most of those special moments.

Learning and development - In-house management development classes, guest speaker lunch and learns, and select conferences help keep talent sharp.

Flexible work hours and PTO - Enjoy the benefits of a flexible time off policy, flexible work hours, and paid parental leave.

Global offices - Work across the globe in the cities that we love like Raleigh, San Francisco, New York, Herzliya, Tokyo, London and Sheffield.

Risks

Increased competition from tech-driven traditional real estate firms may erode market share.

Recent layoffs could impact operational efficiency and service quality.

Strategic shifts from new executive appointments may not align with market demands.

Differentiation

Opendoor offers a seamless, quick, and transparent home buying and selling experience.

The company uses proprietary algorithms to provide competitive cash offers to sellers.

Opendoor's user-friendly platform allows self-guided home tours and online purchase completion.

Upsides

Growing consumer preference for digital transactions aligns with Opendoor's online platform.

AI-driven predictive analytics can enhance Opendoor's pricing algorithms for competitive offers.

Remote work trends expand Opendoor's market opportunities in suburban and rural areas.

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