Senior Manager, Hematology – Oncology Product Management at Bristol-Myers Squibb

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceutical, Biotechnology, HealthcareIndustries

Requirements

5+ years overall experience in pharmaceutical industry, preferably in Hematology/Oncology field
Experience working with thought leaders in Hematology/Oncology
Previous Sales experience preferred
Ability to translate Patient Journey into meaningful insights/tactics
Experience in Brand Strategy & Planning, Go-To-Market Models, Customer intelligence, brand intelligence, and identifying opportunities to win (HCP segments and patient types)
English (required), Hindi (nice to have)

Responsibilities

Brand Planning and setting strategic priorities for current and future indications
Creating an annual execution plan with activities at national, regional, and local levels (e.g., speaker programs, advisory boards, public relations events, disease education)
Conceptualizing and executing integrated brand campaigns with promotional content that brings alive the science behind products
Collaborating with the sales team to monitor product performance and external environment, using tools to take corrective action if required, to meet business objectives in compliance with policies, procedures, and regulations
Identifying market insights and opportunities via market research, thought leader/customer interactions; anticipating market development and executing, monitoring, and analyzing tactical plans to ensure brand growth
Efficiently allocating brand marketing expenses across initiatives to drive brand objectives
Cross-functional collaboration: Liaising with Sales, Regulatory & Compliance, Supply Chain and Quality, and Medical Teams on strategies, speaker programs, training, and distribution efficiencies
Planning and executing key internal meetings such as Plan of Action and National Sales Meetings
Leading development of key strategic partnerships internally and externally with local Agencies and Content/Media Partners
Ensuring sales team receives appropriate sales training on a regular basis

Skills

Brand Planning

Strategic Planning

Marketing Execution

Integrated Campaigns

Market Research

Sales Collaboration

Product Performance Monitoring

Market Insights

Hematology-Oncology

Speaker Programs

Advisory Boards

Public Relations

Disease Education

Bristol-Myers Squibb

Develops and delivers biopharmaceutical medicines

About Bristol-Myers Squibb

Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.

New York City, New YorkHeadquarters

1887Year Founded

$33,706.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Increased competition in oncology from emerging biotech firms like ArsenalBio.

BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.

Rapid AI and digital tech evolution may pose integration challenges for BMS.

Differentiation

BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.

The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.

BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.

Upsides

BMS's partnership with Medidata enhances clinical research processes and patient outcomes.

The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.

BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.

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