Senior Manager, eCommerce Merchandising at Brooks Running

Seattle, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, eCommerce, SportswearIndustries

Requirements

Expert in digital commerce
Strong analytical skills
Robust experience working with eCommerce platforms such as Salesforce Commerce Cloud
Self-starter with immense curiosity
Ability to lead a team of merchandisers
Data-driven mindset
Experience in a highly collaborative and data-conscious environment

Responsibilities

Develop and own a cohesive, on-brand digital merchandising experience that balances data and curation to drive engagement, loyalty, and conversion
Lead the merchandising strategy, including cross-merchandising, product recommendations, product setup, collection management, product content, product feature and benefit callouts, product education, outfitting, product color-ups and SMUs, and seasonal product launches
Drive the online merchandising calendar for marketing campaigns, product stories, and promotions
Use customer journey maps, industry insights, channel marketing plans, and integrated marketing calendar to produce seasonal experiences that inspire runners
Pursue new and creative opportunities to drive sell-through and cross-category purchases through optimizations to product wayfinding and product presentation
Bring new ideas on stories to tell, technology to surface, and opportunities to connect with the Brooks runner
Develop merchandising and personalization best practices to drive increased units per order, average order value, and reduce friction in the online journey
Manage the product lifecycle and provide insights to partners on key metrics

Skills

Key technologies and capabilities for this role

eCommerceDigital MerchandisingPersonalizationTeam LeadershipStrategyRoadmappingData AnalysisCustomer Journey OptimizationOn-site MarketingProduct Discovery

Questions & Answers

Common questions about this position

What is the salary or compensation for the Senior Manager, eCommerce Merchandising role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills are required for this Senior Manager role?

The role requires strong analytical skills, robust experience with eCommerce platforms such as Salesforce Commerce Cloud, and a data-driven mindset. Candidates should be self-starters with immense curiosity.

What is the company culture like at Brooks Running?

Brooks Running has a culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation, guided by values like Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving.

What makes a strong candidate for this eCommerce Merchandising Manager position?

A strong candidate is an expert in digital commerce who can lead a team of merchandisers, blend brand vision with data-driven optimization, and thrive in a highly collaborative and data-conscious environment.

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters

1914Year Founded

M_AND_ACompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.

Departure of key engineering talent could impact innovation in foam technology.

Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.

The company emphasizes sustainability with LEED-certified headquarters and conservation goals.

Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.

Partnership with NOW® Sports enhances credibility among elite athletes through 2024.

Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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