[Remote] Senior Manager, Content Marketing at Instructure

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

4-6 years content marketing experience in a SaaS-based organization
Proven experience in creating B2B content marketing plans (Education vertical preferred) with strength in written content creation
Knowledge of Gemini, Copilot, and other AI-powered search engines, and the role content marketing plays within them
Degree in Marketing, Journalism, or Communications, or equivalent experience
Paid digital media experience (preferred)

Responsibilities

Support the development and implementation of content marketing strategies that align with business goals and customer needs
Lead in developing best practices for content creation and distribution by channel
Monitor, analyze, and frequently communicate content performance, establishing KPIs and benchmarks; recommending areas to optimize/improve along the content marketing planning timeline
Maintain strong relationships with stakeholders for cohesive execution of content marketing campaigns
Develop approaches that tap into the strengths of AI-based search engines, in order to drive wider visibility of our content
Aid in content creation across written, video, and audio-based media
Work with internal community teams to gather valuable customer insights that may help steer future content marketing strategies
Support Senior Director, Content Marketing in crafting content marketing reporting/leadership presentations

Skills

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Cottonwood Heights, UtahHeadquarters

2008Year Founded

$86.7MTotal Funding

IPOCompany Stage

EducationIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Lifestyle Spending Account

Motivosity - employee recognition program

Risks

Algorithmic bias in AI systems could harm Instructure's reputation and user trust.

KKR's acquisition may lead to strategic shifts disrupting current operations.

Intensifying competition in EdTech could challenge Instructure's market position.

Differentiation

Instructure's Canvas platform is a leading learning management system in the EdTech market.

The company supports over 30 million users across more than 6,000 organizations globally.

Instructure's acquisition of Concentric Sky enhances its digital credentialing capabilities.

Upsides

Increased demand for hybrid learning solutions boosts Instructure's market potential.

Growing interest in micro-credentials aligns with Instructure's recent strategic acquisitions.

Expansion in emerging markets offers Instructure opportunities to increase its global footprint.

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