Senior Manager, Channel Development_Online at Goodyear Tire & Rubber

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Tire Manufacturing, Automotive, E-CommerceIndustries

Requirements

Experience in e-commerce strategy development and implementation
Proficiency in leveraging digital tools and analytics for performance tracking
Skills in sales data analysis (sell-in, sell-out) to identify gaps, opportunities, and risks
Knowledge of e-commerce trends, emerging technologies, and consumer preferences
Ability to manage budgets and allocate resources efficiently for maximum ROI
Leadership skills to build the organization, set objectives/KPIs, and advocate for data-based, consumer-driven decision making

Responsibilities

Develop and implement a comprehensive, insight-driven e-commerce strategy to accelerate business growth
Enhance platform partnerships and oversee operations
Develop and implement promotional plans for key online events and new product launches
Leverage digital tools and analytics to track performance and inform strategy
Manage channel development budgets and allocate resources efficiently to maximize ROI
Analyze sales data to identify distribution gaps, emerging opportunities, and potential risks
Provide actionable insights to enhance revenue performance and close gaps
Stay updated on e-commerce trends, emerging technologies, and consumer preferences
Introduce innovative strategies and tactics to stay ahead of the competition and enhance customer experience
Build the organization
Set right objectives/KPIs for the organization
Be the advocate for data-based, consumer-driven decision making within the organization

Skills

Key technologies and capabilities for this role

E-Commerce StrategyChannel OptimizationPlatform PartnershipsPromotional PlanningDigital AnalyticsSales Data AnalysisRevenue ManagementBudget ManagementROI OptimizationE-Commerce TrendsEmerging TechnologiesKPIsData-Driven Decision Making

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What key skills are needed for the Senior Manager, Channel Development role?

Key skills include e-commerce strategy development, channel performance optimization using digital tools and analytics, sales data analysis for revenue management, and staying updated on trends to drive innovation.

What is the company culture like at Goodyear?

Goodyear emphasizes data-based, consumer-driven decision making, setting clear objectives and KPIs, and building the organization as an advocate for these principles.

What makes a strong candidate for this role?

Strong candidates should demonstrate experience in developing e-commerce strategies, optimizing channel performance with analytics, managing budgets for ROI, and driving innovation through trends and data insights.