Senior Manager – Brand & Marketing, Store Brands at CVS Health

Woonsocket, Rhode Island, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, RetailIndustries

Requirements

High-energy professional comfortable with working in a high demand, performance driven environment
Able to self-motivate to perform at high levels with an entrepreneurial spirit
Excellent communicator able to gain trust of team, peers, and executives to influence outcomes
Demonstrated excellence in the ability to work cross-functionally with internal and external partners
Demonstrated ability to problem solve and think out of the box
Possesses exceptional time management, planning, and organizational skills
Ability to define KPIs, interpret data, and turn these into action

Responsibilities

Collaborate with internal and external partners to create and deliver activation plans consistent with brand position and consumer target to deliver fiscal year business and financial goals
Collaborate with internal teams, external partners, and agencies to implement marketing plans using KPIs to evaluate effectiveness of tactics including owned, earned, and sometimes paid media
Engage highly with FS Marketing, Corp Comms, Product Development, SG&I team, and other cross-functional partners on a weekly basis as brand and product SME, providing product recommendations, product information, marketing assets, and legally/clinically approved materials
Work closely with digital team in development of enhanced content for Store Brands products on cvs.com
Build brand ambassadorship both internally and externally through programs, education, and sampling
Manage creative process from kickoff to finalization of all campaign assets
Collaborate in bi-weekly meetings with multiple Category managers on activation strategy that supports overall brand position and synergizes with activation plan
Lead and deliver special projects as per agreed milestones/timelines with high quality, including planogram fixture/signage, off-shelf display programs, sampling programs, field engagement, and all omni-channel programs
Proactively influence across all customer touch points by working with internal partners to gain alignment on Store Brands marketing executions (Brand Center, Legal, Clinical, ExtraCare, Creative, etc.)
Partner with Director to estimate, forecast, and secure budget dollars to execute activation programs, handling all paperwork involved in budget administration
Develop a deep understanding of the Store Brands business, inclusive of strategic plan, priorities, and objectives
Support packaging execution, including packaging design briefs, artwork reviews, and cross-functional alignment with packaging, PD, and legal/regulatory teams
Partner with external agencies and internal stakeholders to ensure packaging reflects product reason for being, brand strategy, and meets operational requirements

Skills

Brand Management

Marketing Strategy

KPI Analysis

Owned Media

Earned Media

Paid Media

Digital Content

Cross-Functional Collaboration

Product Development

Influencer Kits

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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