Senior Manager, Brand Communications at eBay

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EcommerceIndustries

Requirements

8–10 years of experience in brand, consumer, or corporate communications, ideally across both agency and in-house roles
Proven success in building and leading integrated communications strategies for global brands
Strong media and influencer relationships across business, culture, and lifestyle verticals
Deep understanding of consumer insights, cultural trends, and how to connect them to brand storytelling
Ability to influence and partner with senior leaders and cross-functional teams in a matrixed global organization
Exceptional written and verbal communication skills, with a creative and strategic mindset
Some experience with live commerce
Occasional travel required for events, shoots, and team collaboration

Responsibilities

Lead Brand Storytelling: Define and evolve eBay’s brand narrative to reflect our purpose and differentiation across consumer audiences
Develop Integrated Campaigns: Build and execute innovative, cross-channel communications campaigns that elevate brand visibility and strengthen marketplace consideration
Partner Across Functions: Collaborate with Marketing, Creative, and Business Units to align storytelling with brand campaigns and product initiatives
Drive Earned Media Impact: Cultivate strong media relationships and deliver coverage that showcases eBay’s relevance in culture, innovation, and purpose
Manage Global Agency Partners: Lead agency partners in concepting and delivering high-impact campaigns that reinforce eBay’s global brand positioning
Enhance Reputation: Support proactive and reactive communications strategies that uphold eBay’s integrity and leadership in the marketplace

Skills

Brand Communications

Strategic Storytelling

Earned Media

Live Commerce

Consumer Insights

Global Communications

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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