Director of Influencer & Affiliate Marketing
Everyday RobotsSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Senior Manager, Affiliate Marketing Operations, Relationship Management & Compliance at Capital One
Richmond, Virginia, United States
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, MarketingIndustries
Requirements
- Strong communicator skilled in managing partner expectations while maintaining delivery momentum
- In tune with affiliate marketing best practices and understanding of publisher performance for continuous program optimization
- Experience leading a team of marketing and process managers
Responsibilities
- Oversee Capital One’s portfolio of more than 20+ affiliates, developing and managing relationships, including serving as central point of contact, owning communication strategy, holding regular meetings, managing email communication, tracking ad hoc questions, attending industry conferences, providing feedback, and managing contractual terms
- Continuously monitor performance and market/industry/competitive trends to make recommendations for optimizing partnerships and driving business value
- Oversee the team in managing payout changes with affiliate partners and managing an allow list for marketed products
- Research, recruit, and onboard new affiliate partners
- Onboard new products with existing affiliate partners
- Manage bi-annual process to review affiliate performance and offboard identified partners
- Put together and manage roadmaps for different affiliates
- Support technical integrations between affiliate partners and Capital One
- Manage the creative development process, either as a creative consultant to affiliates (reviewing content through legal process) or partnering with internal creative team/agencies for ads on affiliate sites/emails
- Ensure affiliate partners meet all compliance requirements, effectively managing risk for Capital One
- Conduct monthly audits of vendor Impact's work for accuracy
- Oversee the legal review process for affiliate-produced content
- Maintain a complete and accurate list of monetized URLs
- Complete ongoing monitoring and reporting to ensure compliance, liaising with risk to document and remediate issues
- Manage the relationship with third-party vendor Impact, influencing their platform roadmap
- Work closely with internal partners (business team, data, tech, Brand, PR, legal, ESM, risk, etc.) to manage affiliate marketing strategy
- Liaise with PR team to align on communication strategy with affiliates
- Liaise with data partners for performance feedback loops or invoice reconciliation
- Oversee budget management process to ensure accurate payments to affiliate partners
Skills
Affiliate Marketing
Relationship Management
Compliance
Marketing Strategy
Campaign Optimization
Performance Analysis
Contract Management
Communication
Partner Management
Publisher Performance
Industry Trends
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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