Senior Influencer Marketing Associate (Shenzhen) at CASETiFY

Shenzhen, Guangdong Province, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TravelIndustries

Requirements

2-4 years of hands-on experience in influencer or VIP/celebrity seeding, preferably for a fashion, luxury, or lifestyle brand known for strong aesthetic direction
Bachelor's Degree in Marketing, Communications, PR, Advertising, or related field
Strong understanding and ability to identify micro-communities and aesthetic trends across the US and global English-speaking markets (especially among the Gen Z and Millennial Creative Traveler segment)
Proficiency in Microsoft Office and Google Workspace
Proven ability to manage multiple priorities in a fast-paced environment
Self-motivated with the ability to work independently and as part of a team
Strong communication and interpersonal skills, capable of engaging with partners, influencers, and internal stakeholders at all levels of the organization
Stay on top of the latest lifestyle trends and develop a passion for influencers and social media

Responsibilities

Execute influencer strategies that prioritize aesthetic credibility and style through US/EU influencers, especially on Instagram & TikTok
Track and analyze influencer marketing performance, using a test-and-learn approach to achieve success and gather valuable insights
Identify and expand the pool of influencers across various genres on YouTube, Instagram, TikTok, and other relevant social media and online platforms
Collaborate closely with different teams to implement effective influencer marketing strategies for CASETiFY Travel
Support the marketing team in boosting brand awareness and loyalty through organic seeding
Build deep, mutually beneficial relationships and establish new connections within the influencer community. Manage negotiations (including legal/contractual requirements for paid campaigns) and ensure all deliverables meet the high creative standards aligned with brand equity
Stay informed on industry trends and offer competitive insights into how other lifestyle brands engage with influencers

Skills

Key technologies and capabilities for this role

Influencer MarketingInstagramTikTokYouTubeNegotiationContract ManagementCampaign TrackingPerformance AnalysisUGCProduct SeedingRelationship Management

Questions & Answers

Common questions about this position

What experience is required for the Senior Influencer Marketing Associate role?

Candidates need 2-4 years of hands-on experience in influencer or VIP/celebrity seeding, preferably for a fashion, luxury, or lifestyle brand, along with a Bachelor's Degree in Marketing, Communications, PR, Advertising, or related field.

What key skills are needed for this position?

Required skills include strong understanding of micro-communities and aesthetic trends in US and global markets, proficiency in Microsoft Office and Google Workspace, proven ability to manage multiple priorities, and strong communication and interpersonal skills.

Is this role remote or based in Shenzhen?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate will have a proven track record of prospecting, negotiating, and closing partnerships, thrive in a fast-paced environment with meticulous attention to detail, and be a self-starter and team player who can identify improvements for efficiency.

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

SERIES_ACompany Stage

Consumer Software, Design, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.

Expansion into travel faces competition from established luggage brands.

Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.

The company has a strong direct-to-consumer model via its e-commerce platform.

CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.

Collaborations with popular franchises increase brand recognition and sales.

Expansion into travel accessories aligns with demand for personalized travel gear.

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