Senior Industry Principal - Marketing

New Orleans, Louisiana, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Data and Technology, Financial Services, MarketingIndustries

Requirements

Candidates must possess a Bachelor's degree and have over 10 years of experience working with large US financial institutions in marketing, specifically in campaign management, development, and analytics. A minimum of 5 years of experience in Credit Card or Credit Lending product marketing is required, along with 5 years of experience in large-scale marketing transformations, including digital channel integration and product offer creation. Experience with marketing technology stack transformations, running marketing campaigns for prescreen and prequalification programs, and developing/implementing complex credit marketing strategies are essential. Knowledge of FCRA regulated versus non-regulated data is also necessary, and experience designing/implementing enterprise lending or marketing systems is advantageous. Willingness to travel is required.

Responsibilities

The Senior Industry Principal will assess product and application adoption to deliver successful client products and services. They will collaborate with sales teams and cross-functional partners to develop go-to-market strategies and achieve revenue targets. This role involves combining business strategy with technology best practices to design creative solutions with a compelling ROI. Responsibilities include positioning Experian as a strategic advisor, building long-term partnerships, and providing negotiation support for multi-year contracts with North American Financial Services clients. The individual will identify and close new business and renewal opportunities, develop customer relationships through a consultative sales approach, and establish consultative business relationships with senior C-level executives. They will also collaborate with business partners to develop marketing-leading solutions, provide industry expertise to influence product roadmaps, and work with internal teams to nurture strategic solutions that add client value and position Experian favorably against competitors.

Skills

Go-to-market strategy

Sales

Business strategy

Technology best practices

Negotiation

Client relationship management

Financial services

Data analytics

Product adoption

Application adoption

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees