Senior, GTM Experience at Nike

Hilversum, North Holland, Netherlands

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Retail, Digital MarketingIndustries

Requirements

Stakeholder management: seek improvement in collaboration with functions, manage expectations
Communication and Planning: strong verbal and written communication skills; play a key role in communicating Code info to the organization; be proactive, flexible, and able to plan seasonal journey execution
Project management: lead project workstreams (or smaller projects), facilitate sessions to capture insights, and apply learnings next season
E2E B2B experience: understand the flow of information and how/when the Nike.net platform is leveraged internally and externally to influence readiness of tools and content
Marketplace: work closely with IPT/IAT team members to understand the marketplace and account portfolio to serve them

Responsibilities

Develop, innovate, and execute digital x physical experiences to enable the seasonal GTM process as well as season-less, reusable assets
Bring the Sport Led construct to life through innovation of digital x physical experiences across EHQ and cities, showrooms and Nike.net, and at key events
Work as part of a cross-functional team across GTM/Code, Digital Content & Samples, Showrooms, and Nike.net teams to ensure digital assets and best-in-class selling tools are scaled, maximized, and optimized across all digital and physical instances
Collaborate cross-functionally to enable integrated seasonal engagement plans
Understand the impact of code to business processes and support/execute newness and clarity in execution
Collaborate with cross-functional teams and lead components of larger projects to elevate GTM, partner engagement, and sales moments experiences
Streamline production and delivery of elevated content supporting product education and inspiration
Work in close collaboration with functional and cross-functional team members across EMEA and globally to fuel retail-end-in-mind experiences
Key seasonal experiences to bring Sport to life across key GTM moments
Seasonless, scalable digital & physical experience assets as well as innovative experimentation

Skills

Key technologies and capabilities for this role

Stakeholder ManagementProject ManagementCommunicationPlanningCross-functional CollaborationB2BDigital ExperiencesPhysical ExperiencesGTMContent Production

Questions & Answers

Common questions about this position

What benefits does Nike offer?

Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development.

What is the company culture like at Nike?

Nike has a casual work environment, diverse and inclusive culture, and an electric atmosphere for professional development, with a shared mission to bring inspiration and innovation to every athlete in the world.

What key skills are required for this role?

Required skills include stakeholder management, strong verbal and written communication, project management to lead workstreams, end-to-end B2B experience, and knowledge of marketplace dynamics.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary for this Senior GTM Experience role?

This information is not specified in the job description.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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