Senior Growth Manager, Sports and Predictions at Crypto.com

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Betting, Predictions Markets, Crypto, GamingIndustries

Requirements

7-10 years of experience in performance marketing in large scale or rapidly growing companies
Solid and advanced experience in similar roles in Sports or Predictions markets
Deep commercial understanding within Sports and Predictions Trading, with the ability to craft compelling messaging for user acquisition across web and app stores
Adaptable and proactive, thriving in fast-paced and evolving environments
Proven track record managing acquisition campaigns with minimum seven-figure budgets
Solid understanding of attribution modeling, Media Mix Models, A/B testing, and customer lifecycle within the Sports and Predictions sector
Experience managing SaaS analytics (Tableau, BI) and attribution platforms (AppsFlyer, Google Analytics)
Robust analytical skills with a performance-oriented mindset
Experience collaborating with creative, compliance, and data teams
Strong account management and negotiation skills
A passion for sports and prediction markets
Experience in trading and investing across traditional and decentralized finance

Responsibilities

Develop, launch, and optimize campaigns on various platforms across Search, Social Media, Display and Video
Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined targets at the highest level of sophistication
Customize creative and messaging to align with regional regulations, sports and events calendars, and user intent
Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey
Integrate internal and third-party data sources to refine audience targeting and boost campaign performance
Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards
Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV)
Provide actionable insights to cross-functional teams, including creative, product, and compliance departments
Ensure all marketing activities comply with state-level regulations and partner requirements
Stay informed about legal landscapes, industry trends, and competitor activities within the Sports and Predictions sector
Lead customer acquisition and new business revenue in Sports and Prediction markets

Skills

Key technologies and capabilities for this role

Digital MarketingPaid CampaignsGoogle AnalyticsAdjustSearch AdsSocial Media AdsDisplay AdsVideo AdsCampaign OptimizationROI MaximizationAudience TargetingA/B TestingCACROASCTRLTVCompliance

Questions & Answers

Common questions about this position

What is the salary range for the Senior Growth Manager position?

The salary range is $120,000 - $140,000.

Is this role remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 7-10 years of performance marketing experience in large-scale companies, deep knowledge of Sports and Predictions Trading, proven track record with seven-figure budgets, expertise in attribution modeling, A/B testing, and tools like Tableau, AppsFlyer, and Google Analytics, plus strong analytical and collaboration skills.

What is the work environment like at Crypto.com for this role?

The role suits adaptable and proactive individuals thriving in fast-paced and evolving environments within an innovative and competitive industry.

What makes a strong candidate for this Senior Growth Manager role?

A strong candidate has 7-10 years in performance marketing for Sports or Predictions markets, experience with large budgets, advanced skills in campaign optimization and analytics tools, and a passion for sports, predictions, trading, and investing.

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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