Marketing Analytics Manager
Dandy$127,500 - $150,000/year
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Technology, Digital MarketingIndustries
Requirements
- 5+ years of experience in marketing analytics or data science with measurable business impact
- Strong proficiency in SQL and Python or R
- Experience working with Snowflake, DataBricks, BigQuery, or a comparable data warehouse
- Deep understanding of digital marketing platforms, including Google Ads, Facebook Ads, and Google Analytics
- Background in A/B testing, statistical modeling, clustering, and hypothesis testing
- Ability to balance technical analysis with commercial understanding and business judgment
- Excellent communication skills, with experience consulting and influencing senior stakeholders
- Ability to frame the right questions, define metrics, and recommend actions with confidence
- Demonstrated experience building and leveraging multi-attribution models, MMMs, and incrementality testing (bonus)
- Experience in SaaS, eCommerce, or tech-driven growth (bonus)
Responsibilities
- Analyze top-of-funnel marketing performance across channels such as Google Ads, Meta, and other digital platforms
- Build frameworks that connect marketing spend to downstream results like acquisition, activation, and retention
- Model Customer Acquisition Cost (CAC), Lifetime Value (LTV), and practitioner growth metrics to guide investment
- Develop experiments, hypothesis tests, and attribution models to measure campaign impact
- Partner with marketing and growth teams to define the right KPIs and reporting structures
- Perform segmentation, clustering, and behavioral analysis to identify high-value customer groups
- Present findings to senior stakeholders, translating technical results into clear recommendations that influence strategy
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the employment type for this Senior Growth Data Scientist role?
This is a full-time position.
What are the main responsibilities of this role?
You'll analyze top-of-funnel marketing performance across channels like Google Ads and Meta, build frameworks connecting spend to results, model CAC and LTV, develop experiments and attribution models, partner on KPIs, and perform segmentation analysis.
What skills and experience are needed for this Senior Growth Data Scientist position?
The role requires expertise in marketing analytics, modeling CAC and LTV, experiment design, attribution modeling, segmentation, clustering, and behavioral analysis, with a strategic hands-on approach at the intersection of data, business, and digital marketing.
What is the company culture like at Fullscript?
Fullscript builds tools that make care smarter and more human, emphasizing grit, ideas, and care for people, with a collaborative environment where you'll work closely with marketing leaders and senior stakeholders.
What makes a strong candidate for this Senior Growth Data Scientist role?
A strong candidate thrives in a strategic, hands-on role analyzing marketing data, acts as both analyst and consultant, refines business requirements into questions, and advises senior stakeholders on growth investments like channel optimization and KPIs.
Fullscript
Platform for managing supplement plans
About Fullscript
Fullscript provides a platform for healthcare practitioners to create and manage supplement plans for their patients. The platform simplifies the workflow for health professionals, allowing them to personalize treatment plans with custom protocols and features. It serves over 70,000 practitioners, including doctors and nutritionists, and operates in a two-sided market by selling high-quality supplements directly to patients or in-office, with prices set by the practitioners. Fullscript also offers educational resources to help patients adhere to their supplement plans, including infographics, handouts, and an award-winning blog covering various wellness topics. The company's goal is to improve patient outcomes and make wellness more affordable through better support and resources for both practitioners and patients.
Ottawa, CanadaHeadquarters
2011Year Founded
$265.7MTotal Funding
LATE_VCCompany Stage
Education, Healthcare, Consumer GoodsIndustries
501-1,000Employees
Benefits
Flexible Paid Time Off
Stock Options
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Remote Work Options
Wellness Program
Training Budget
Risks
Integration challenges with Rupa Health could lead to operational inefficiencies.
Regulatory scrutiny may arise from handling genetic data with 3X4 Genetics.
Recent executive changes could cause strategic misalignments during transitions.
Differentiation
Fullscript offers a seamless blend of virtual dispensing and in-office sales.
The platform supports over 70,000 practitioners with personalized treatment plans.
Fullscript's educational resources enhance patient adherence and promote wellness.
Upsides
The acquisition of Rupa Health expands Fullscript's comprehensive care platform.
Partnership with 3X4 Genetics enhances personalized supplement recommendations.
Growing demand for telehealth boosts Fullscript's digital health platform.
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