Senior Growth Analyst at Thesis

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthtech, Nootropics, E-commerce, MarketingIndustries

Requirements

2-4 years of hands-on experience managing paid media campaigns, with demonstrated expertise in Meta Ads Manager and Google Ads (Search, Display, Shopping, Performance Max)
Proven track record of managing significant monthly ad budgets and achieving strong performance metrics (ROAS, CPA targets, CAC efficiency)
Deep understanding of paid media fundamentals including campaign structure, bidding strategies, audience targeting, conversion tracking, and attribution modeling
Strong analytical skills with proficiency in tools like Excel/Google Sheets, and data visualization tools for performance analysis and reporting
Experience in DTC, e-commerce, or health/wellness industries is a plus
Self-starter mentality with ability to work independently, prioritize competing demands, and meet deadlines in a fast-paced environment
Excellent attention to detail and commitment to maintaining campaign quality and data accuracy
Strong communication skills with the ability to present campaign performance and recommendations to cross-functional stakeholders
Curiosity and enthusiasm for testing new channels, strategies, and technologies to drive growth
A passion for data-driven decision making

Responsibilities

Manage and optimize paid media campaigns across Meta (Facebook/Instagram) and Google Ads platforms, including campaign setup, bid management, budget allocation, and performance monitoring
Execute A/B and multivariate tests on ad creative, copy, landing pages, audience segments, and bidding strategies to continuously improve campaign performance and ROI
Monitor daily campaign performance, analyze key metrics (ROAS, CPA, CTR, conversion rates), and make real-time optimizations to maximize efficiency and scale
Collaborate with the creative team to develop compelling ad concepts and provide performance-based feedback to inform future creative development
Build and maintain comprehensive performance reports and dashboards, translating data into actionable insights for stakeholders
Stay current on platform updates, new features, advertising policies, and industry best practices to maintain competitive advantage
Identify and test new paid media channels (Pinterest, YouTube, programmatic, etc.) to diversify our acquisition strategy and unlock new growth opportunities
Work cross-functionally with growth, product, and analytics teams to align paid media initiatives with broader marketing objectives and business goals
Manage vendor relationships with ad platforms, agencies, and technology partners as needed

Skills

Facebook Ads

Google Ads

Meta Ads

A/B Testing

ROAS

CPA

CTR

bid management

campaign optimization

paid media

performance monitoring

multivariate testing

Thesis

Personalized nootropic supplements for cognitive enhancement

About Thesis

Thesis specializes in creating personalized nootropic supplements aimed at enhancing cognitive functions like memory, creativity, and motivation. Their products work by offering custom blends tailored to individual goals and lifestyles, which users can discover through an online quiz. After taking the quiz, customers receive a starter kit with four different nootropic blends to sample over a month, allowing them to find the blend that best suits their needs. Additionally, users have the option to consult with wellness coaches and nootropic experts to further refine their choices. Thesis stands out from competitors by focusing on high-quality, rigorously tested ingredients sourced from the USA, including functional mushrooms and choline sources. The company's goal is to help health-conscious individuals, such as students, professionals, and athletes, optimize their brain performance through effective and safe cognitive enhancement.

New York City, New YorkHeadquarters

2017Year Founded

$13.3MTotal Funding

SERIES_ACompany Stage

Healthcare, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Flexible Work Hours

Unlimited Paid Time Off

Hybrid Work Options

Wellness Program

Company Equity

Professional Development Budget

Risks

Increased competition from established brands could dilute Thesis's market share.

Potential regulatory scrutiny may lead to higher operational costs for Thesis.

Supply chain disruptions could affect the availability of key ingredients for Thesis.

Differentiation

Thesis offers personalized nootropic supplements tailored to individual brain chemistry.

The company uses high-quality, USA-sourced ingredients like functional mushrooms and choline.

Thesis provides wellness coaching to optimize cognitive enhancement for each customer.

Upsides

Growing interest in personalized health solutions boosts demand for Thesis's products.

The global nootropics market is projected to grow at a 12.5% CAGR until 2030.

Subscription-based models in health and wellness are seeing increased consumer adoption.

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