Senior Graphic Designer at Open Farm Pet

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Packaged Goods, Pet FoodIndustries

Requirements

Highly motivated, confident, hard-working, and enthusiastic
Experienced and ambitious designer passionate about visual communication and its power to shape a brand’s presence
Deep expertise in the consumer-packaged goods (CPG) industry—ideally within the food sector
Knowledge of packaging that meets branding and regulatory standards across international markets, including AAFCO, NASC, Consumer Packaging and Labelling Act, and Quebec’s French Language Charter
Ability to integrate third-party certifications and sustainability standards (e.g., Certified Humane, GAP, OceanWise, BCorp, how2recycle, MSC) into packaging designs
Understanding of technical complexities of large-scale, high-volume print production, including accurate pre-press setup, Pantone color matching, and collaboration with third-party vendors for press approvals

Responsibilities

Conceptualize, design, and execute innovative packaging and brand assets that align with creative briefs, strengthen Open Farm’s brand identity, and ensure visual consistency across all touchpoints
Lead creative design projects from concept to completion, delivering high-quality work across packaging, online assets, and marketing initiatives
Collaborate with cross-functional teams—including marketing, innovation, digital marketing, and social media—to translate business objectives into compelling visual experiences
Present design concepts and creative strategies to senior leadership and cross-functional partners for alignment and feedback
Develop and maintain comprehensive packaging systems, marketing collateral, and sales materials such as catalogues, point-of-purchase (POP) displays, and tradeshow exhibits
Design packaging that adheres to regional compliance requirements
Integrate third-party certifications and sustainability standards seamlessly into packaging designs
Coordinate with external production partners and suppliers to ensure flawless execution of printed and digital assets
Design for both print and digital platforms, including advertisements, brochures, packaging, web layouts, social media, and email marketing campaigns
Develop visually engaging presentations and slide decks for internal teams

Skills

Key technologies and capabilities for this role

Graphic DesignPackaging DesignPOP DesignBrand StandardsVisual CommunicationMarketing DesignCreative Concepting

Questions & Answers

Common questions about this position

What is the location or work arrangement for this role?

The company is headquartered in Toronto with team members across the US, but specific details on remote work or office requirements for this role are not provided.

What salary or compensation does this position offer?

This information is not specified in the job description.

What skills and experience are required for the Senior Graphic Designer role?

The role requires expertise in conceptualizing and executing packaging and brand assets, leading creative projects from concept to completion, collaboration with cross-functional teams, and deep knowledge of the CPG industry, ideally in the food sector.

What is the company culture like at Open Farm Pet?

Open Farm focuses on ethically sourced, premium pet food with a commitment to doing good for animals and the environment, seeking highly motivated, confident, hard-working, and enthusiastic team members who collaborate across teams.

What makes a strong candidate for this Senior Graphic Designer position?

Ideal candidates are experienced, ambitious designers passionate about visual communication, with expertise in CPG packaging (especially food sector) and the ability to bring strategic ideas from concept to execution while upholding brand standards.

Open Farm Pet

Ethically sourced premium pet food products

About Open Farm Pet

Open Farm Pet focuses on producing high-quality pet food that is ethically and sustainably sourced. Their product range includes dry and wet foods, bone broths, treats, freeze-dried raw options, gently cooked meals, and nutritional supplements. Each product is made with ingredients that prioritize animal welfare and environmental responsibility. Open Farm stands out from competitors by being a certified B-Corporation, which reflects their commitment to social and environmental performance. They also collaborate with recognized organizations for animal welfare and sustainability certifications, ensuring that their products meet high ethical standards. The goal of Open Farm is to provide pet parents with premium food options that align with their values of sustainability and ethical sourcing.

Toronto, CanadaHeadquarters

2014Year Founded

$63.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Food & Agriculture, Social ImpactIndustries

51-200Employees

Benefits

Company Equity

Hybrid Work Options

Risks

Increased competition from premium pet food brands may impact market share.

Rising costs of sustainable ingredients could pressure profit margins.

Supply chain disruptions may lead to product shortages or delays.

Differentiation

Open Farm is a certified B-Corporation since July 2024, emphasizing ethical sourcing.

The company offers a diverse range of premium pet food products.

Open Farm collaborates with leading animal welfare and sustainability certifications.

Upsides

Growing demand for transparency boosts Open Farm's carbon footprint tool usage.

Rising popularity of alternative proteins aligns with Open Farm's sustainability goals.

Increasing interest in eco-friendly packaging supports Open Farm's Terracycle partnership.

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