[Remote] Senior Google Ads Specialist at Wellth

Ukraine

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, Wellness, DTCIndustries

Requirements

4+ years hands-on Google Ads experience with strong results in DTC (subscription apps — big plus)
Experience managing budgets $1M+ and significant scaling with control of CAC and LTV/CAC
Deep knowledge of Google Ads campaign types, including Demand Gen, GDA, YouTube; experience with DSPs (Applovin) — plus
Experience with structured, high-volume creative testing and building scalable frameworks
Understanding of visual creative formats: hooks, structure, offer framing, thumb-stopping visuals
Strong expertise in bid strategies and audience strategy (intent layering, 1P data usage, segmentation, expansion)
Understanding of UX fundamentals and LP/funnel optimization
Strong analytical skills and attention to detail; experience with Excel, GA4, BI tools (Tableau), data-visualization platforms
Experience with DSPs, paid social, native ads, or Apple Search Ads — additional plus
Proactivity, independence, and strong bias for action
Entrepreneurial spirit, creative mindset, ability to work with stakeholders and cross-functional teams, ability to influence the entire user journey (pre-click and post-click)
English — B2+, as daily work communication is in English

Responsibilities

Lead high-volume creative testing at scale using iteration frameworks
Work with creative team and influence creative direction and production based on performance signals
Launch and scale high-budget Google Ads campaigns (mid–7 figures annually), focusing on Demand Gen, GDA, YouTube
Ensure stable DTC scaling according to LTV/CAC, ROI, and revenue targets
Build and test sophisticated campaign structures, bid strategies, and audience architectures
Use segmentation, 1P data, exclusions, expansion strategies
Monitor performance KPIs in Google Ads and BI tools and turn data into actionable next steps
Propose UX/funnel improvements based on data and user behavior
Track industry and competitive trends (creatives, formats, funnels, propositions, competitor angles)
Turn insights into new testing approaches and scaling opportunities
Work with PPC team on knowledge sharing and best practices
Stay up-to-date with auction dynamics and platform updates
Use internal automation/analytics solutions (autorules, scripts) and propose improvements

Skills

Key technologies and capabilities for this role

Google AdsDisplay AdsDemand GenYouTube AdsBidding StrategiesAudience SegmentationCreative TestingCampaign ManagementROI OptimizationDTC ScalingLTV/CAC1P Data

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is fully remote.

What experience is required for the Senior Google Ads Specialist role?

Candidates need 4+ years of hands-on Google Ads experience with strong results in DTC, experience managing budgets of $1M+, and deep knowledge of Google Ads campaign types including Demand Gen, GDA, and YouTube.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the Welltech team look like?

Welltech has a team of 700+ professionals across 5 global hubs, focused on health and fitness innovations with over 220 million app installs worldwide.

What qualities make an ideal candidate for this position?

An ideal candidate has an entrepreneurial spirit, creative mindset, ability to work with stakeholders and cross-functional teams, and skills to influence the entire user journey, along with proven expertise in Google Ads scaling.

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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