[Remote] Senior Google Ads Specialist at Wellth

Ukraine

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, Wellness, Digital MarketingIndustries

Requirements

4+ years of hands-on Google Ads experience with strong results in DTC (subscription apps a big plus), with a track record of managing $1M+ budgets and scaling accounts significantly while keeping CAC and LTV/CAC in line with targets
Deep hands-on knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, YouTube; other DSPs like Applovin a strong plus — formats, setups, optimisation and scaling best practices across these campaigns
Proven experience running structured, high-volume creative testing at scale, reading the signals, and turning winners into scalable, repeatable frameworks
Strong grasp of visual creative formats and what makes high-performing creatives that win at scale (hooks, structure, offer framing and thumb-stopping)
Entrepreneurial spirit, creative mindset for pushing boundaries, and ability to work effectively with team members and stakeholders from other business areas
Mastery in bidding strategies, audience discovery and segmentation, testing new setups, and creative testing at scale to drive growth without increasing CAC

Responsibilities

Lead high-volume creative testing at scale, turning winning creatives into high-performing assets through structured, scalable iteration frameworks, working closely with the creative team to influence direction based on performance trends
Run and scale high-budget Google Ads campaigns (mid–7 figures annually) with primary focus on visual-first campaign types (Demand Gen, GDA, YouTube), delivering sustainable DTC acquisition at scale in line with LTV/CAC, ROI, and revenue targets
Build and test sophisticated campaign structures, bid strategies, and audience architectures using segmentation, 1P data, exclusions, and expansion strategies
Own and actively monitor all performance KPIs in Google Ads and BI tools, turning data into actionable next steps that drive growth
Proactively recommend UX/funnel improvements grounded in data and user behaviour
Monitor industry and competitive trends (new creative directions, formats, funnels, propositions, competitor angles) and translate insights into opportunities for testing and scaling
Stay ahead of industry, platform, and auction dynamics and updates, collaborating with PPC team members across apps for knowledge sharing and best-practice exchange
Use and proactively suggest internal automation/analytics solutions (autorules, scripts) to reduce manual workload, increase efficiency, and speed up iteration

Skills

Key technologies and capabilities for this role

Google AdsDisplay AdsDemand GenYouTube AdsBidding StrategiesAudience SegmentationCreative TestingA/B TestingDTC MarketingROI OptimizationCAC ManagementGrowth Hacking

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is fully remote.

What skills are required for the Senior Google Ads Specialist role?

Key skills include experience driving DTC scale in Google Ads with focus on Display, Demand Gen and YouTube, mastery in bidding strategies, audience discovery and segmentation, high-volume creative testing at scale, and building sophisticated campaign structures.

What is the budget for the Google Ads campaigns in this role?

The role involves leveraging a $1M+ budget and running high-budget campaigns in the mid-7 figures annually.

What is the company culture like at Welltech?

Welltech features a diverse team of over 700 passionate professionals across 5 hubs, focused on innovation in health and fitness, with an entrepreneurial spirit, creative mindset, and collaborative environment to drive improvements.

What makes a strong candidate for this Senior Google Ads Specialist position?

A strong candidate is a growth hacker with proven DTC scale experience in Google Ads (Display, Demand Gen, YouTube), expertise in bidding, audiences, creative testing, data-driven KPI monitoring, and proactive collaboration across teams.

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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